Local Area Marketing Lead - Campaigns & Growth

endeavour group careers; Melbourne; On-site; AUD 90,000 - 120,000; Full time

Job summary

Endeavour Group's ALH Hotels is seeking a Local Area Marketing Manager - Campaigns to lead the campaign delivery team across our pub network and translate venue marketing plans into high-impact local campaigns. You will manage the end-to-end lifecycle and balance central strategy with local autonomy to drive guest visitation.

You will drive productivity with systems and templating tools, collaborate with Central Marketing and Local Partners, and ensure compliance with ABAC, RSA, RSG, and gaming

Qualifications

• Solid generalist marketer with 6+ years in marketing campaign management or traffic/production management.
• Experience in multi-site, hospitality or franchised models.
• Understands balance of head-office vs local autonomy with standardised frameworks for regional needs.
• Hands-on across the entire campaign lifecycle: brief creation, creative coordination, regional rollout, post-campaign analysis/reporting.
• Agile project management mindset for managing competing regional timelines and deliverables.
• Proven track record of leading, coaching, and resourcing creative production, digital execution, or campaign delivery teams.
• Deep experience with project management platforms, workflow automation, dynamic asset templates, and digital delivery tools.
• Strong partnerships with central brand teams, creative specialists, and field partners.
• Tertiary qualification in marketing or equivalent practical industry experience is desirable.

Responsibilities

• Lead, coach, and resource the campaign delivery team to ensure high-quality execution across planned and reactive venue campaigns.
• Manage resource allocation and workload distribution to meet SLAs across campaign delivery and foster accountability.
• Partner with Central Marketing and Local Area Marketing Partners to expand the Growth Playbook and standardised campaign execution frameworks.
• Embed dynamic workflow platforms and automated templating tools to streamline partner briefing intake and shorten lead times.
• Oversee hands-on execution across the entire campaign lifecycle—from brief creation to post-campaign analysis.
• Oversee execution support for pub-specific campaigns, venue activations, local events, and tactical promotional initiatives.
• Maintain strict quality control and regulatory oversight to ensure compliance with ABAC, RSA, RSG, and gaming regulations.

Skills

Campaign management

Traffic management

Project management

Digital delivery tools

Leadership coaching

Education

Marketing qualification

Tools

Project management platforms

Workflow automation

Dynamic asset templates

Digital delivery tools

Job description

Endeavour Group's ALH Hotels is seeking a Local Area Marketing Manager - Campaigns to lead the campaign delivery team across our pub network and translate venue marketing plans into high-impact local campaigns. You will manage the end-to-end lifecycle and balance central strategy with local autonomy to drive guest visitation.

You will drive productivity with systems and templating tools, collaborate with Central Marketing and Local Partners, and ensure compliance with ABAC, RSA, RSG, and gaming