Local Area Marketing Lead - Owned Media & Community

Endeavour Group; Melbourne; On-site; AUD 90,000 - 135,000; Full time

Benefits offered by this job

Exclusive discount card for ALH Hotels

Health and wellbeing services

Learning and development opportunities

Discounts across Endeavour Group and B

Job summary

Endeavour Group’s ALH Hotels division seeks a Local Area Marketing Manager to lead owned digital channels, local content, and community partnerships across 350+ pubs nationwide. You will drive venue visibility and guest engagement through standardized workflows and scalable sponsorship frameworks.

You will oversee venues’ websites, Google Business Profiles, social accounts, and local listings, partnering with field teams and central delivery to ensure compliant, fast publishing and activation of

Qualifications

• 6+ years in digital marketing and social media management, preferably within multi-site retail or hospitality environments.
• Proven track record in leading, mentoring, and developing high-performing digital content and media delivery teams.
• Deep understanding of digital platforms including Meta Business Suite, Google Business Profile, CMS, local listings management, and social media scheduling tools.
• Demonstrated experience building and executing scalable community sponsorship frameworks and local business partnership strategies.
• Exceptional relationship-building skills to partner with field teams and central delivery specialists, with high brand adherence and compliance discipline.
• A tertiary qualification, preferably in marketing or equivalent practical industry experience.

Responsibilities

• Lead, coach, and resource the owned media and community team, managing workload distribution and task allocations to maintain operational consistency and meet SLAs.
• Oversee day-to-day management, performance, and accuracy of owned digital channels, including venue websites, social media accounts, Google Business Profiles, and local directory listings.
• Establish standardized workflows, content schedules, and quality assurance processes, embedding dynamic scheduling systems and CMS tools for fast publishing.
• Collaborate with Campaign Delivery team to ingest key art and campaign assets, ensuring the synchronised digital deployment and localisation of national and state-based campaigns across owned touchpoints.
• Develop scalable frameworks for identifying, securing, and activating local community relationships, sports club sponsorships, and local business partnerships to drive venue visibility and guest engagement.
• Oversee execution support for venue activations and key promotional events while enforcing strict governance across ABAC, RSA, RSG, privacy laws, and gaming regulations.

Skills

Digital marketing strategy

Team leadership

Social media management

CMS management

Local partnerships

Brand compliance

Education

Marketing degree

Tools

Meta Business Suite

Google Business Profile

CMS platforms

Local listings management

Social media scheduling tools

Job description

Endeavour Group’s ALH Hotels division seeks a Local Area Marketing Manager to lead owned digital channels, local content, and community partnerships across 350+ pubs nationwide. You will drive venue visibility and guest engagement through standardized workflows and scalable sponsorship frameworks.

You will oversee venues’ websites, Google Business Profiles, social accounts, and local listings, partnering with field teams and central delivery to ensure compliant, fast publishing and activation of