Lighting Brand Educator & Speaker

WE-EF Lighting; Melbourne; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Flexible working arrangements

Employee product-purchase programs

Volunteer leave

Employee recognition awards

Employee assistance programme

Job summary

WE- EF Lighting, Melbourne-based with national travel, seeks a Brand Manager to translate lighting knowledge into compelling presentations, CPD sessions and demonstrations. Based from our Melbourne facility and LightBox Application Centre, you’ll travel Australia-wide, build professional relationships and strengthen WE- EF’s reputation as a trusted lighting authority.

You will influence through education, industry engagement and innovative learning experiences, not a traditional sales approach,

Qualifications

• Professional experience in the lighting industry or related field.
• Strong knowledge of lighting products, technology, applications or design.
• Demonstrated presentation and public-speaking experience.
• Ability to explain technical concepts clearly and confidently.
• Strong relationship-building and influencing skills.
• Commercial awareness and understanding of education and industry engagement opportunities.
• Organised and able to manage multiple activities and regular travel.
• Confidence presenting to groups from small meetings to large industry events.
• Genuine interest in emerging lighting technology, sustainability and built environment.
• Knowledge of LED technology, optics and photometry, lighting controls, standards and DarkSky principles may be advantageous.

Responsibilities

• Deliver engaging technical, product and educational presentations.
• Develop and present CPD sessions, seminars, workshops and webinars.
• Host demonstrations and learning experiences in WE- EF’s LightBox Application Centre.
• Plan and deliver product and technology roadshows across Australia.
• Build relationships with architects, lighting designers, engineers, landscape architects, consultants, councils and infrastructure organisations.
• Represent WE- EF at conferences, exhibitions and other industry events.
• Provide product and application training to WE- EF Sales Partners and internal teams.
• Translate complex product and technical information into clear, practical advice.
• Monitor emerging technologies, standards, sustainability considerations and industry trends.
• Identify market opportunities and share useful insights with the Head of Sales and Marketing.
• Support customer and project presentations where specialist lighting knowledge will add value.
• Contribute to educational content, product launches, campaigns and industry communications.
• Help promote responsible lighting practices, including DarkSky principles and environmentally sensitive lighting applications.

Skills

Presentation skills

Public speaking

Relationship building

Technical communication

Travel readiness

Education

Relevant tertiary or technical qualifications

Job description

WE- EF Lighting, Melbourne-based with national travel, seeks a Brand Manager to translate lighting knowledge into compelling presentations, CPD sessions and demonstrations. Based from our Melbourne facility and LightBox Application Centre, you’ll travel Australia-wide, build professional relationships and strengthen WE- EF’s reputation as a trusted lighting authority.

You will influence through education, industry engagement and innovative learning experiences, not a traditional sales approach,