Marketing Manager

Bespoke Careers; Sydney; On-site; AUD 120,000 - 130,000; Full time

Benefits offered by this job

Superannuation

Ownership of marketing strategy

Job summary

Bespoke Careers is assisting a growing architectural lighting brand to appoint a commercially minded B2B Marketing Manager in Australia. You will lead marketing strategy, strengthen brand positioning and build relationships with architects and interior designers to drive new business opportunities.

Experience in a design-led industry, digital campaigns, and content-driven storytelling will be essential to create impactful campaigns that translate into measurable growth across the Australian

Qualifications

• Proven experience in B2B marketing within design-led industries such as architectural lighting, interiors or furniture.
• Strong understanding of brand development, digital marketing, lead generation and strategy.
• Experience managing SEO, Google Ads, social media, website content and marketing analytics."
• Excellent communication and relationship-building skills to engage architects and interior designers.
• Creative and commercially focused approach translating campaigns into measurable business results.

Responsibilities

• Develop and implement marketing strategies to strengthen brand positioning and support business growth in architectural and interior design markets.
• Build relationships with architects, interior designers, lighting designers and industry partners through networking, events and product presentations.
• Manage digital marketing activities across social media, email campaigns, SEO, Google Ads and website content to generate qualified leads.
• Oversee content creation, including project photography, case studies and design-led campaigns showcasing the brand's products.
• Monitor marketing performance, manage budgets and analyse campaign results to improve engagement and ROI.

Skills

B2B marketing

Brand development

Digital marketing

Lead generation

Marketing strategy

Communication

Relationship building

Creativity

Commercial focus

SEO

Google Ads

Social media

Website content

Marketing analytics

Education

Bachelor's degree or relevant qualification

Job description

Our client, a growing architectural lighting brand specialising in premium lighting solutions, is seeking a commercially minded and creative B2B Marketing Manager to lead its marketing strategy and strengthen its presence within the Australian architecture and interior design industry.

This is an exciting opportunity for a marketing professional with experience in a design-led industry to build brand awareness, develop relationships with architects and interior designers, and drive new business opportunities.

Our client, a growing architectural lighting brand specialising in premium lighting solutions, is seeking a commercially minded and creative B2B Marketing Manager to lead its marketing strategy and strengthen its presence within the Australian architecture and interior design industry.

This is an exciting opportunity for a marketing professional with experience in a design-led industry to build brand awareness, develop relationships with architects and interior designers, and drive new business opportunities.

Key Responsibilities

• Develop and implement marketing strategies to strengthen brand positioning and support business growth within the architectural and interior design markets.

• Build relationships with architects, interior designers, lighting designers and industry partners through networking, events, studio visits and product presentations.

• Manage digital marketing activities across social media, email campaigns, SEO, Google Ads and website content to increase brand awareness and generate qualified leads.

• Oversee content creation, including project photography, case studies, product stories and design-led campaigns that showcase the brand's products and applications.

• Monitor marketing performance, manage budgets and analyse campaign results to improve engagement, lead generation and return on investment.

Skills & Experience

• Proven experience in B2B marketing, ideally within architectural lighting, furniture, interiors, building materials or another design-led industry.

• Strong understanding of brand development, digital marketing, lead generation and marketing strategy.

• Experience managing SEO, Google Ads, social media, website content and marketing analytics.

• Excellent communication and relationship-building skills, with the ability to engage architects, interior designers and other industry stakeholders.

• A creative and commercially focused approach, with the ability to develop engaging campaigns that translate into measurable business results.

Culture & Benefits

• Salary of $120,000–$130,000 + superannuation.

• Opportunity to take ownership of the marketing strategy for a growing architectural lighting brand.

• Work closely with management to influence brand direction and business growth.

• Build meaningful relationships across Australia's architecture and interior design community.

• A varied role combining strategic marketing, creative direction, digital campaigns and industry engagement.

REFERENCE: Melinda Bates #74575