Lifecycle Marketing Specialist — B2B CRM & Email

Virgin Australia Airlines; Brisbane; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Discounted flights for you and family

Flexible, hybrid work style

Travel insurance discounts

Wellbeing support and app access

Dress for Your Day

Job summary

Virgin Australia is expanding its Marketing team and seeks a lifecycle marketer to drive CRM campaigns and email programs. You will work with Product, Sales and Analytics to turn insights into relevant customer journeys and measurable business outcomes.

The role offers a flexible, hybrid work style, with opportunities to influence B2B, SME and loyalty marketing and to grow within a dynamic airline environment.

Qualifications

• Experience in lifecycle, CRM, email or direct marketing from brief to launch.
• Ability to use customer data to shape audiences, segmentation and relevant comms.
• Experience with marketing automation platforms; Adobe tools desirable.

Responsibilities

• Plan, deliver and optimise lifecycle campaigns across onboarding, activation, engagement, benefit use, partner offers, points earning and re-engagement.
• Manage targeted and automated email campaigns end to end from audience selection through content, build, QA, approvals and deployment.
• Use data and insights to identify opportunities, run tests and improve campaign relevance and outcomes.
• Coordinate offer mechanics, eligibility, terms and fulfilment with Product, Sales, Finance, partners and Legal/Privacy.
• Measure performance, share findings and recommend improvements using test/control where appropriate.
• Maintain calendars, approvals and documentation and improve workflows and automation.

Skills

Lifecycle marketing

CRM

Email marketing

Marketing automation

Data-driven campaigns

Stakeholder collaboration

Education

Marketing/communications/business qualification

Tools

Adobe Campaign

Adobe Analytics

Adobe Experience Manager

Job description

Virgin Australia is expanding its Marketing team and seeks a lifecycle marketer to drive CRM campaigns and email programs. You will work with Product, Sales and Analytics to turn insights into relevant customer journeys and measurable business outcomes.

The role offers a flexible, hybrid work style, with opportunities to influence B2B, SME and loyalty marketing and to grow within a dynamic airline environment.