Marketing Specialist SME Lifecycle

Virgin Australia Airlines; Brisbane; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Discounted flights for you and family

Flexible, hybrid work style

Travel insurance discounts

Wellbeing support and app access

Dress for Your Day

Job summary

Virgin Australia is expanding its Marketing team and seeks a lifecycle marketer to drive CRM campaigns and email programs. You will work with Product, Sales and Analytics to turn insights into relevant customer journeys and measurable business outcomes.

The role offers a flexible, hybrid work style, with opportunities to influence B2B, SME and loyalty marketing and to grow within a dynamic airline environment.

Qualifications

• Experience in lifecycle, CRM, email or direct marketing from brief to launch.
• Ability to use customer data to shape audiences, segmentation and relevant comms.
• Experience with marketing automation platforms; Adobe tools desirable.

Responsibilities

• Plan, deliver and optimise lifecycle campaigns across onboarding, activation, engagement, benefit use, partner offers, points earning and re-engagement.
• Manage targeted and automated email campaigns end to end from audience selection through content, build, QA, approvals and deployment.
• Use data and insights to identify opportunities, run tests and improve campaign relevance and outcomes.
• Coordinate offer mechanics, eligibility, terms and fulfilment with Product, Sales, Finance, partners and Legal/Privacy.
• Measure performance, share findings and recommend improvements using test/control where appropriate.
• Maintain calendars, approvals and documentation and improve workflows and automation.

Skills

Lifecycle marketing

CRM

Email marketing

Marketing automation

Data-driven campaigns

Stakeholder collaboration

Education

Marketing/communications/business qualification

Tools

Adobe Campaign

Adobe Analytics

Adobe Experience Manager

Job description

We’re the airline that dares to be different, bold, down-to-earth and built around giving our guests real choice. Safety is our backbone, service is our heartbeat, and our people are our superpower.

At Virgin Australia, we’re on a mission to be Australia’s most loved airline, for our people, our guests and our owners and we’re looking for passionate talent to help take us even higher.

We’re vibrant, authentic and unapologetically human. Here, you can bring your whole self, your Virgin Flair and your ambition to a team that champions individuality, innovation and a whole lot of heart. If you’re excited by meaningful work, real opportunities to grow, and a culture where you can genuinely make a difference, you’ll feel right at home with us

What you’ll be doing / Your Impact:

In our Marketing team, we bring the Virgin Australia brand to life through bold ideas, meaningful customer connections and unforgettable campaigns. We’re passionate storytellers, strategic thinkers and creative problem-solvers who thrive in a fast-moving environment where innovation and collaboration go hand in hand. We celebrate individuality, back fresh thinking and work together to shape how millions of Australians experience Virgin Australia every day.

Reporting to the B2B Direct Marketing Leader, you’ll join the Airline Direct Marketing Team and help grow Virgin Australia Business Flyer (VABF) by turning member insight and business priorities into relevant, measurable lifecycle communications. You’ll work with B2B Marketing and teams across Product, Sales, Analytics, Finance, Partnerships, Legal and Privacy to improve the member journey and deliver commercial outcomes.

In this role, you’ll:

• Plan, deliver and optimise lifecycle campaigns across onboarding, activation, engagement, benefit use, partner offers, Points earning and redemption, and re-engagement.
• Manage targeted and automated email campaigns end to end, from audience selection and personalisation through content, build, quality assurance, approvals and deployment.
• Use member data and campaign insights to identify opportunities, develop tests and improve campaign relevance and business outcomes.
• Coordinate offer mechanics, eligibility, terms and fulfilment with Product, Sales, Finance, partners and Legal and Privacy teams.
• Measure campaign performance, share findings and recommend improvements, using test and control approaches where suitable to assess incremental impact.
• Maintain campaign calendars, approvals and documentation, and identify improvements to workflows, automation and member communications.

This is a 12 month maximum term opportunity.

You’ll be great in this role if you… | About You

• Have experience in lifecycle, CRM, email or direct marketing, ideally taking campaigns from brief through to launch and optimisation.
• Can use customer or member data to shape audiences, segmentation and relevant communications.
• Have worked with marketing automation or campaign management platforms. Experience with Adobe Campaign, Adobe Analytics or Adobe Experience Manager is desirable.
• Can interpret campaign performance, recommend improvements and apply a test-and-learn approach. Experience with control groups or incrementality measurement is an advantage.
• Write clearly and confidently, with a strong eye for detail and the ability to adapt content to the brand and audience.
• Are organised and able to manage concurrent campaigns, deadlines, approvals and changing priorities.
• Build strong working relationships and collaborate across teams.
• B2B, SME, partner or loyalty marketing experience would be an advantage.
• Have a relevant qualification in marketing, communications or business, or equivalent practical experience.

What you’ll get from us | Your Benefits & Beyond

We’re committed to looking after you, with some of the best benefits and conditions in the industry – including (but not limited to):

• Discounted flights for you and your loved ones (including $1000 worth of travel credits per year)
• A flexible, hybrid work style. Work from home or the office, adapt your location to suit your style and needs.
• Discounts on travel insurance, lounge membership, car hire, accommodation, and experiences worldwide.
• Cheaper hospitality, retail, technology, beauty and wellness services.
• Free counselling and access to a wellbeing app to support your physical, mental, social and financial health.
• ‘Dress for Your Day’ – enjoy the freedom to wear whatever makes you feel great for the type of work you do and the day you have ahead of you.

When everyone is included, everyone wins | Belonging at Virgin Australia

We’re all individuals. And we love that. That’s why we encourage applications from Indigenous Australians, people with disability, those from diverse cultural backgrounds, our friends in the LGBTQIA+ community, and anyone else who wants to join our family.

Ready to apply?

We’re ready to hear from you.