Lifecycle Marketing & Martech Manager

Spotlight Retail Group (Srg); Melbourne; Hybrid; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Hybrid work options

Profit‑share scheme

Team discounts across Spotlight brands

EAP and gym discounts

Job summary

Spotlight Retail Group is seeking a Lifecycle Marketing & Martech Manager to own end-to-end customer lifecycle campaigns, from strategy to technical execution, sitting at the intersection of marketing creativity and technical architecture. You will design automated and ad-hoc communications across the customer journey to attract, convert, grow, and reactivate audiences.

You will lead a Lifecycle Marketing Specialist, champion our Martech stack, and partner with IT, data science, and e-commerce

Qualifications

• 3–5 years in CRM, lifecycle marketing or digital marketing.
• Strong understanding of CRM integrations, data flows and data health.
• Basic HTML reading ability for campaigns.

Responsibilities

• Drive end-to-end retention, reactivation and growth via multi-channel campaigns.
• Oversee Martech stack and cross-functional IT, data science collaboration.
• Translate data into targeted journeys and AB testing roadmaps.
• Configure CRM setups, build segments, and understand campaign HTML.
• Lead and mentor lifecycle marketing specialist and coordinate with teams.
• Align calendars with Brand Marketing and analytics partners.

Skills

CRM integrations

Lifecycle marketing

Data-driven segmentation

Leadership

HTML basics

Stakeholder management

Education

Bachelor’s degree in Communications, Digital Marketing, or related field

Tools

Insider CRM

Snowflake

Salesforce Marketing Cloud

Job description

• Iconic Australian Owned & Operated Retail Business
• You must have strong technical understanding of CRM system integrations
• Hybrid role with Competitive Salary + Super + Profit Share + Team Discounts

At Spotlight Retail Group, we are driven by our core values of Success, People and Excellence. We support iconic retail brands with a massive customer footprint, and we are looking for a hybrid digital strategist and tech expert to elevate our customer engagement, retention, and lifetime value.

The Role

We are seeking a Lifecycle Marketing & Martech Manager to own end-to-end customer lifecycle campaigns from strategy to technical execution. You will sit at the intersection of marketing creativity and technical architecture, designing automated and ad-hoc communications across the customer journey to attract, convert, grow, and reactivate our audience.

In this role, you will lead a Lifecycle Marketing Specialist, champion our Martech stack, and act as the bridge between marketing, data science, and IT teams.

Why Join Us?

At Spotlight Group Holdings, we foster a vibrant, team-oriented culture that champions innovation and fresh ideas. We don't just offer jobs; we offer significant career paths with outstanding benefits and a supportive environment where your leadership and contributions are truly valued.

• Work-Life Balance: Embrace flexibility with our hybrid work options.
• Rewarding Compensation: Enjoy a competitive salary + super + a fantastic profit-share scheme.
• Accelerated Career Growth: Benefit from excellent opportunities for career progression and personal development within a market-leading retail group.
• Exceptional Perks: Access generous team discounts across our iconic brands (Spotlight, Anaconda, Mountain Designs, Harris Scarfe), plus EAP and gym discounts.
• Collaborative & Fast-Paced Culture: Thrive in a genuinely exciting and dynamic business that celebrates initiative and creativity.
• Convenient Location: Our centrally located South Melbourne office is just steps from the South Melbourne Market.

What You'll Be Doing

• End-to-End Campaign Execution: Drive retention, reactivation, and growth strategies through targeted email, SMS, and multi-channel lifecycle campaigns.
• Martech & Systems Integration: Oversee our core CRM architecture (currently leveraging Insider CRM integrated with Snowflake), collaborating closely with IT, E-Commerce, and Master Data teams to build robust data models and custom preferences.
• Data-Driven Segmentation & Journeys: Translate customer behaviour data into highly targeted, personalized customer journeys and rigorous A/B testing roadmaps.
• Technical Setup & HTML: Hands-on capability to configure CRM setups, build segments, and read/understand basic HTML for campaign deployment.
• Leadership & Mentorship: Direct leadership of 1 direct report (Lifecycle Marketing Specialist), providing guidance, development, and operational support.
• Cross-Functional Collaboration: Partner with Brand Marketing, Insights & Analytics, and external agency partners to align campaign calendars and maximize ROI.

What We’re Looking For

• Experience: 3 to 5 years of professional experience in CRM, lifecycle marketing, or digital marketing roles.
• Technical Acumen: Strong technical understanding of CRM system integrations, data flows, and database health. Experience with platforms like Insider, Snowflake, or Salesforce Marketing Cloud is highly advantageous.
• Coding Basics: Ability to read and understand basic HTML for email and campaign templates.
• Leadership & Stakeholder Skills: Proven leadership or coaching experience with direct reports, combined with exceptional stakeholder management to navigate complex cross-functional environments.
• Data-Driven Mindset: Exceptional ability to analyse customer data, build data-driven segmentation models, and translate insights into continuous optimization strategies.
• Education: Bachelor’s degree in Communications, Digital Marketing, or a related field.

Who We Are

Spotlight Group Holdings (SGH) is Australia's largest privately-owned and operated family business. Comprising the Spotlight Retail Group (Spotlight, Anaconda and Harris Scarfe), the Spotlight Property Group, Spotlight Direct Investments, and the Spotlight Charitable Foundation, SGH is acknowledged as a market leader within the Australian retail space.

We're looking for talented, highly entrepreneurial individuals to join our growing team.

Important: You must have unrestricted working rights in Australia to be considered for this position. Only shortlisted candidates will be contacted.