Digital Marketing Manager

Spotlight; Melbourne; Hybrid; AUD 95,000 - 135,000; Full time

Benefits offered by this job

Team discounts across Spotlight brands

Profit share

Hybrid work options

EAP

Gym discounts

Job summary

Spotlight Group Holdings is seeking a Digital Marketing Manager in Melbourne to lead paid digital strategies across search, programmatic, and affiliates, driving eCommerce and store growth. This permanent hybrid role owns campaigns, budgets, and a data-driven approach to optimise ROI.

You will collaborate with cross-functional teams and external agencies, leveraging GA, Google Marketing Platform, and Looker Studio to inform decisions and test new ideas.

Qualifications

• 6+ years in paid digital or performance marketing.
• Experience managing paid search, programmatic, and affiliate programs at scale.
• Strong command of eCommerce performance drivers, digital acquisition, and conversion optimization.
• Advanced analytics with Google Marketing Platform, Looker Studio, and Excel.
• Excellent project management, communication, and stakeholder engagement skills.

Responsibilities

• Lead always-on and seasonal paid digital campaigns across Paid Search, Performance Max, Programmatic, and Affiliates to hit commercial and customer growth targets.
• Monitor and evolve the digital roadmap, test-and-learn initiatives, and Suppliers Partnerships.
• Manage multi-channel digital investments, forecasts, reconciliations, and ROI optimisation.
• Leverage Google Analytics, Google Marketing Platforms, Data Studio Dashboards to generate actionable insights and champion digital best practices.
• Cultivate high-performing relationships with external agency partners and cross-functional teams (Ecommerce, Brand, CRM, and Analytics).

Skills

Paid search

Programmatic

Affiliate marketing

Analytics

Google Analytics

Looker Studio

Excel

Project management

Stakeholder engagement

Tools

Google Marketing Platform

Data Studio

Job description

• Iconic Australian owned and operated retail business
• Demonstrated expertise managing large-scale paid search, programmatic, and affiliate marketing programs
• Hybrid role with Competitive Salary + Super + Profit Share + Team Discounts

Are you an entrepreneurial, data-driven digital leader looking to make a massive commercial impact?

We are seeking a Digital Marketing Manager to join Australia's largest privately-owned and operated family business. In this permanent hybrid role, you will lead the development, execution, and optimisation of our paid digital marketing strategies across paid search, performance max, programmatic, and affiliate channels to drive eCommerce and store growth.

You will own campaign performance, budget allocation, and foster a test-and-learn culture while collaborating with internal cross-functional teams and external agency partners.

Why Join Us?

At Spotlight Group Holdings, we foster a vibrant, team-oriented culture that champions innovation and fresh ideas. We don't just offer jobs; we offer significant career paths with outstanding benefits and a supportive environment where your leadership and contributions are truly valued.

• Work-Life Balance: Embrace flexibility with our hybrid work options.
• Rewarding Compensation: Enjoy a competitive salary + super + a fantastic profit-share scheme.
• Accelerated Career Growth: Benefit from excellent opportunities for career progression and personal development within a market-leading retail group.
• Exceptional Perks: Access generous team discounts across our iconic brands (Spotlight, Anaconda, Mountain Designs, Harris Scarfe), plus EAP and gym discounts.
• Collaborative & Fast-Paced Culture: Thrive in a genuinely exciting and dynamic business that celebrates initiative and creativity.
• Convenient Location: Our centrally located South Melbourne office is just steps from the South Melbourne Market.

What You'll Be Doing

• Strategy & Execution: Lead always-on and seasonal paid digital campaigns across Paid Search, Performance Max, Programmatic, and Affiliates to hit commercial and customer growth targets.
• Digital Roadmap: Monitor and evolve the digital roadmap, test-and-learn initiatives, and Suppliers Partnerships.
• Budget & Financial Governance: Manage multi-channel digital investments, forecasts, reconciliations, and ROI optimisation.
• Analytics & Innovation: Leverage advanced analytics (Google Analytics, Google Marketing Platforms, Data Studio Dashboards) to generate actionable insights and champion digital best practices.
• Stakeholder & Agency Leadership: Cultivate high-performing relationships with external agency partners and cross-functional teams (eCommerce, Brand, CRM, and Analytics).

What We’re Looking For

• Minimum 6 years' experience in paid digital or performance marketing.
• Proven expertise managing paid search, programmatic, and affiliate marketing programs at scale.
• Strong command of eCommerce performance drivers, digital acquisition, and conversion optimization.
• Advanced analytical capability with proficiency in Google Marketing Platforms, Looker Studio, and Excel.
• Excellent project management, communication, and stakeholder engagement skills.

Who We Are

Spotlight Group Holdings (SGH) is Australia's largest privately-owned and operated family business. Comprising the Spotlight Retail Group (Spotlight, Anaconda and Harris Scarfe), the Spotlight Property Group, Spotlight Direct Investments, and the Spotlight Charitable Foundation, SGH is acknowledged as a market leader within the Australian retail space.

We’re looking for talented, highly entrepreneurial individuals to join our growing team.

Important: You must have unrestricted working rights in Australia to be considered for this position. Only shortlisted candidates will be contacted.