Lifecycle Marketing Manager

RGIT Australia; Sydney; Hybrid; AUD 100,000 - 110,000; Full time

Job summary

Aurora Expeditions in Sydney is seeking a hands-on Lifecycle Marketing Manager to lead our customer growth strategy, turning data into personalized journeys that drive bookings, loyalty and lifetime value.

You’ll own lifecycle strategy across direct consumers and travel advisor partners, building targeted journeys in Salesforce Marketing Cloud and partnering with Sales, Reservations, Digital and Product to maximize revenue and customer value.

Qualifications

• 5+ years in lifecycle marketing, CRM, retention or customer growth marketing.
• Proven ability to use customer data to drive revenue and retention outcomes.
• Strong hands-on experience with Salesforce Marketing Cloud or equivalent platform.
• Deep understanding of segmentation, journey mapping and behavioural targeting.
• Experience designing retention, loyalty and reactivation strategies.

Responsibilities

• Develop and execute Aurora's lifecycle marketing strategy to increase bookings, repeat purchase, customer loyalty and lifetime value.
• Identify opportunities to convert prospects, reactivate past travellers and grow the value of existing customer relationships.
• Partner with Sales, Reservations, Digital and Product teams to maximise revenue opportunities across the customer journey.
• Use customer, booking and engagement data to create targeted, relevant and personalised communications.
• Design, build and manage campaigns and automated journeys within Salesforce Marketing Cloud.
• Continuously test, refine and optimise audiences, content, offers and journey performance.

Skills

Lifecycle marketing

CRM

Retention

Loyalty

Salesforce Marketing Cloud

Segmentation

Journey mapping

Email marketing

Analytics

Stakeholder management

Tools

Salesforce Marketing Cloud

HTML/CSS

Job description

Surry Hills, New South Wales 2010, Australia A$100,000 - A$110,000

Full-time Permanent Manager

Description

Lifecycle Marketing Manager

Location: Sydney, Australia (Hybrid)

Aurora Expeditions, we create life-changing adventures to some of the world's most remote and extraordinary destinations. From Antarctica and the Arctic to the world's most captivating expedition destinations, our purpose is to help our guests connect more deeply with the natural world through responsible exploration.

We're looking for an experienced Lifecycle Marketing Manager to lead our customer growth strategy and transform data into meaningful customer experiences that drive bookings, loyalty and lifetime value.

This is not a role where strategy is handed off to someone else for execution.

We're seeking a hands on marketer who can identify opportunities from customer behaviour, develop lifecycle strategies, build sophisticated automated journeys, deploy campaigns and optimise performance directly within Salesforce Marketing Cloud.

If you love using customer data to influence behaviour, improve retention and drive measurable commercial outcomes, we'd love to hear from you.

About the Role

As Lifecycle Marketing Manager, you'll own Aurora's customer lifecycle strategy across both direct consumers and travel advisor partners, ensuring the right message, offer or experience reaches the right audience at the right time.

You'll use customer, booking and engagement data to build highly targeted and personalised journeys that convert prospects, accelerate repeat bookings, increase customer value and strengthen long-term loyalty.

Success in this role is measured by what matters most: bookings, revenue, repeat purchase rates and customer lifetime value.

What You'll Be Doing

Drive Customer Growth

• Develop and execute Aurora's lifecycle marketing strategy to increase bookings, repeat purchase, customer loyalty and lifetime value.
• Identify opportunities to convert prospects, reactivate past travellers and grow the value of existing customer relationships.
• Partner with Sales, Reservations, Digital and Product teams to maximise revenue opportunities across the customer journey.
• Use customer, booking and engagement data to create targeted, relevant and personalised communications.
• Build segmentation strategies that connect the right offer, product or message with the right audience at the right time.
• Support both direct customer and travel advisor audiences globally.
• Design, build and manage campaigns and automated journeys within Salesforce Marketing Cloud.
• Continuously test, refine and optimise audiences, content, offers and journey performance.
• Turn insights into action, taking ideas from opportunity identification through to execution and measurable results.

Measure What Matters

• Track campaign performance against commercial outcomes including bookings, revenue, repeat purchase and customer lifetime value.
• Use data and testing to identify new growth opportunities and continuously improve performance.

About You

You'll thrive in this role if you're equally comfortable developing a lifecycle strategy and jumping into the platform to build it yourself.

You'll bring:

• 5+ years' experience in lifecycle marketing, CRM, retention, loyalty or customer growth marketing.
• Proven success using customer data to drive measurable revenue and retention outcomes.
• Strong hands-on experience with Salesforce Marketing Cloud or a comparable enterprise marketing automation platform.
• Deep understanding of customer segmentation, RFM analysis, journey mapping and behavioural targeting.
• Experience designing retention, loyalty, repeat purchase and reactivation strategies.
• Strong analytical skills with the ability to connect marketing activity to commercial outcomes.
• Experience with personalisation, dynamic content and testing methodologies.
• Working knowledge of HTML/CSS for email development.
• Exceptional communication and stakeholder management skills.
• The ability to manage multiple priorities while maintaining strong attention to detail.

Highly Regarded

• Experience marketing to both B2C and B2B/trade audiences.
• Experience in travel, luxury, e-commerce, subscription or other high-consideration purchase categories.
• Knowledge of loyalty programs and customer retention frameworks.
• Familiarity with privacy and email marketing regulations including GDPR and CAN-SPAM.

Why Join Aurora?

At Aurora Expeditions, you'll have the opportunity to make a measurable impact on a growing global business while working with a passionate team inspired by exploration, conservation and adventure.

• A highly autonomous role with genuine ownership.
• The opportunity to shape a global lifecycle marketing function.
• Working with rich customer data and sophisticated marketing technology.
• A collaborative international team across Australia, North America, Europe and APAC.
• The chance to help more people experience the world's most extraordinary destinations.

Company Overview

Aurora Expeditions is an Australian owned adventure company specialising in small group voyages to the Polar Regions and other wild and culturally immersive destinations for over 35 years. A world leader in expedition cruising, we offer passengers the chance to have an intimate experience of the destination, with the support of passionate experts in their field and flexible, innovative itineraries. We strongly encourage diverse candidates to apply from all backgrounds, including Indigenous Peoples, people with disabilities, people of all genders, sexual orientations, races, ethnicities, and ages. As a B Corp, we're committed to Justice, Equity, Diversity, and Inclusion and to building a workplace grounded in fairness, belonging, and respect. If you require any adjustments or support during the recruitment process, please let us know as we're happy to help.