Senior Lifecycle Growth Architect

Aurora Expeditions; Sydney; On-site; AUD 120,000 - 170,000; Full time

Job summary

Aurora Expeditions is seeking an experienced Lifecycle Marketing Manager to lead our customer lifecycle strategy across direct consumers and travel advisor partners. You’ll own the end-to-end journeys that drive bookings, loyalty and lifetime value.

You’ll design, build and optimise campaigns and automated journeys inside Salesforce Marketing Cloud, turning customer data into measurable commercial outcomes while collaborating with Sales, Reservations, Digital and Product teams worldwide.

Qualifications

• 5+ years’ experience in lifecycle marketing, CRM, retention or growth marketing.
• Proven ability to drive revenue using customer data.
• Hands-on experience with Salesforce Marketing Cloud or similar platform.
• Strong segmentation, journey mapping and targeting skills.
• Experience with personalisation and testing methodologies.

Responsibilities

• Develop and execute lifecycle marketing strategy to increase bookings and loyalty.
• Create targeted, personalised communications across journeys.
• Design segmentation strategies and optimise audiences and content.
• Build, test and manage campaigns within Salesforce Marketing Cloud.
• Collaborate with Sales, Reservations, Digital and Product teams globally.

Skills

Lifecycle marketing

CRM

Retention

Loyalty

Customer growth

Segmentation

Data-driven marketing

Salesforce Marketing Cloud

Email marketing

HTML/CSS for email

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce Marketing Cloud

Job description

Aurora Expeditions is seeking an experienced Lifecycle Marketing Manager to lead our customer lifecycle strategy across direct consumers and travel advisor partners. You’ll own the end-to-end journeys that drive bookings, loyalty and lifetime value.

You’ll design, build and optimise campaigns and automated journeys inside Salesforce Marketing Cloud, turning customer data into measurable commercial outcomes while collaborating with Sales, Reservations, Digital and Product teams worldwide.