Marketing Communications Executive

NRMA; Cairns Regional; On-site; AUD 70,000 - 100,000; Full time

Benefits offered by this job

Travel discounts

MyNRMA membership

Discounts on NRMA insurance

Job summary

Coral Expeditions in Cairns is seeking a passionate marketing professional who thrives on storytelling, initiative and multi-project delivery. You’ll partner with product, reservations, sales and marketing to craft compelling campaigns that connect travelers with remote destinations.

From email campaigns and website content to guest communications and campaign analytics, you’ll translate travel passion into engaging content for experienced, curious travellers.

Qualifications

• Experience in marketing communications, content marketing, PR or digital marketing.
• Exceptional writing and editing skills.
• Strong attention to detail and organisational skills.
• Confidence working with CRM and email marketing platforms.
• Curiosity, initiative and a willingness to contribute ideas.
• A genuine passion for travel and storytelling.
• The ability to understand and engage with mature, well-travelled audiences.

Responsibilities

• Write and edit clear, engaging copy for websites, email newsletters, press releases, social media, and brochure collateral in line with brand guidelines and customer profile.
• Work with Customer and Product teams to ensure up to date and correct information across all communication channels.
• Work with Brand to ensure all copy is line with brand guidelines and accurately tells the Coral Expeditions story.
• Ensure marketing and reservations database is up to date and clean.
• Appropriately segment and prepare data for email sends
• Be confident analysing data and providing insights and recommendations
• Plan and execute communication elements of marketing campaigns, ensuring they align with overarching company goals and brand guidelines.
• Track ROI on activity and report performance to business through dashboards and reports
• Prepare guest communications which are accurate, engaging and convey the Coral Expeditions voice.
• Utilising tools such as Google Analytics and Mailchimp will be able to provide meaningful reporting and analysis to the broader commercial team.

Skills

Marketing communications

Content marketing

PR

Digital marketing

Writing

Editing

CRM

Email marketing

Tools

Google Analytics

Mailchimp

Job description

Company Description

Coral Expeditions is Australia's pioneering cruise line. We specialise in a unique style of immersive adventures by small expedition ship. With humble beginnings hosting cruises on the Great Barrier Reef, the company has grown into a borderless fleet of three ships carrying between 72 and 120 guests. For four decades, Coral has operated with a single purpose - to take small groups of likeminded explorers to remote places with expert guidance and warm Australian hospitality. We offer a wide range of domestic and international destinations. Coral is part of the NRMA Group, a member-owned brand that also operates NRMA Parks & Resorts, SIXT car rental, NRMA Electric Vehicle charging network and various marine businesses.

Job Description

This is an exciting opportunity for a passionate marketing professional based in Cairns who thrives on initiative, enjoys working across multiple projects and understands how powerful stories can shape customer engagement. You'll work closely with product, reservations, sales and marketing teams to deliver meaningful communications that connect travellers with some of Australia's and the world's most remarkable destinations.

From crafting email campaigns and website content to guest communications, media support and campaign execution, you'll play a central role in telling the Coral Expeditions story and inspiring future travellers.

We're looking for someone who genuinely loves travel, culture, history, nature and human connection- and can translate those passions into engaging content that resonates with our audience of experienced, curious and highly engaged travellers.

What You'll Do

• Write and edit clear, engaging copy for websites, email newsletters, press releases, social media, and brochure collateral in line with brand guidelines and customer profile.
• Work with Customer and Product teams to ensure up to date and correct information across all communication channels.
• Work with Brand to ensure all copy is line with brand guidelines and accurately tells the Coral Expeditions story.
• Ensure marketing and reservations database is up to date and clean.
• Appropriately segment and prepare data for email sends
• Be confident analysing data and providing insights and recommendations
• Plan and execute communication elements of marketing campaigns, ensuring they align with overarching company goals and brand guidelines.
• Track ROI on activity and report performance to business through dashboards and reports
• Prepare guest communications which are accurate, engaging and convey the Coral Expeditions voice. These will span customer journey lifecycle.
• Utilising tools such as Google Analytics and Mailchimp will be able to provide meaningful reporting and analysis to the broader commercial team.

What You'll Bring

• Experience in marketing communications, content marketing, PR or digital marketing.
• Exceptional writing and editing skills.
• Strong attention to detail and organisational skills.
• Confidence working with CRM and email marketing platforms.
• Curiosity, initiative and a willingness to contribute ideas.
• A genuine passion for travel and storytelling.
• The ability to understand and engage with mature, well-travelled audiences.

What's in it for you

• Join a friendly, professional, supportive team environment.
• Career growth in a progressive and expanding Australian company who lead the way in expedition travel.
• The opportunity to work and travel to amazing destinations with inspiring products.
• Progressive flexibility, leave and well-being benefits to balance all of life's priorities
• Travel discounts on SIXT car rental, cruises, and accommodation at our award-winning NRMA Holiday Parks and Resorts
• Complimentary myNRMA membership including free Roadside Assistance & discounts on fuel, groceries, movie tickets, gym memberships, attractions, restaurants and much more
• Discounts on a range of NRMA personal insurance products including car, home & travel.

This position is open to candidates based in Australia who hold Australian residency due to the nature of our business, with substantial Australian work experience.

We're for inclusion, diversity and representing the members, guests, customers and communities we serve. That's why we welcome applications from First Nations, people with disability, those from diverse cultural backgrounds, people of all genders, members of the LGBTQI+ community, and anyone else who wants to be a part of our team.

As we screen all applicants and select candidates whose qualifications and experience meet our needs, we will carefully consider your application during the initial screening and will contact you if you are selected to continue in the recruitment process. We wish you every success!