Marketing Executive

Adventure World; Sydney; On-site; AUD 90,000 - 115,000; Full time

Job summary

Adventure World is seeking a Marketing Executive to drive integrated campaigns that grow brand awareness, generate demand and strengthen partnerships. You will report to the Head of Marketing and collaborate across campaigns, events, promotions and performance analysis to deliver measurable business outcomes.

You will lead campaigns across trade and consumer channels, manage end-to-end delivery of digital, EDM, social, events and sales materials, and work with Product, Sales and Digital teams to

Qualifications

• A degree or diploma in Marketing, Communications, or Tourism/Hospitality (or equivalent).
• Minimum five years' experience in a marketing role, ideally within travel or a related industry.
• Strong knowledge of marketing platforms and promotional channels across digital and print.
• Proficiency in Microsoft Office Suite, with familiarity in CRM, marketing automation and project management platforms (e.g. Salesforce, Monday.com, webinar platforms).
• A proven ability to manage multiple projects and stakeholders in a fast-paced environment.
• Exceptional attention to detail and a passion for high-quality execution.
• Excellent verbal and written communication skills.
• Strong organisational skills — you can prioritise, work under pressure and meet deadlines.
• A self-motivated, proactive mindset with a solutions-focused approach.

Responsibilities

• Developing and delivering integrated marketing campaigns that build brand awareness and generate demand.
• Strengthening key strategic partnerships for Adventure World.
• Managing campaigns across digital, EDM, social, events, collateral and sales support materials.
• Collaborating with Product, Sales, Digital and Creative teams to create content for travellers and travel advisors.
• Managing marketing project plans, schedules and partner deliverables.
• Measuring campaign performance, ROI, market trends and competitor activity to optimise initiatives.
• Using marketing technology and automation to improve efficiency and engagement.
• Supporting ANZ marketing strategies with global and local stakeholders.

Skills

Marketing experience

Communication skills

Organisational skills

Project management

Attention to detail

Education

Bachelor's or Diploma in Marketing/Communications/Tourism-Hospitality

Tools

Salesforce

Monday.com

CRM

Webinar platforms

Job description

Adventure World is all about crafting travel experiences that go beyond sightseeing journeys that change perspectives, spark curiosity and create lasting memories. Behind every one of those journeys is a passionate team making it happen, and we're looking for our next Marketing Executive to join it.

About the role

You'll drive commercial growth by planning and delivering integrated marketing campaigns that build brand awareness, generate demand and strengthen key strategic partnerships for Adventure World. Reporting to the Head of Marketing, you'll work across campaigns, events, promotions and performance analysis, ensuring marketing activity delivers measurable business outcomes.

What you'll be doing

• Developing and executing integrated marketing plans that support Adventure World's commercial objectives and drive qualified leads across trade and consumer channels
• Leading cooperative marketing campaigns with tourism boards, industry partners, consortia and strategic partners to maximise partner investment and deliver measurable outcomes
• Managing end-to-end delivery of integrated campaigns digital, EDM, social, events, collateral, PR and sales support materials on time, on brand and within budget
• Collaborating with Product, Sales, Digital and Creative teams to create content that inspires travellers and supports travel advisors
• Managing marketing project plans, campaign schedules and partner deliverables
• Measuring and reporting on campaign performance, partnership ROI, market trends and competitor activity to optimise future initiatives
• Using marketing technology and automation to improve campaign efficiency and customer engagement
• Supporting the implementation of ANZ marketing strategies for Adventure World, Lindblad Expeditions and Brendan Vacations, working with global and local stakeholders on integrated campaigns, product launches and sales enablement

What you'll bring

• A degree or diploma in Marketing, Communications, or Tourism/Hospitality (or equivalent)
• Minimum five years' experience in a marketing role, ideally within travel or a related industry
• Strong knowledge of marketing platforms and promotional channels across digital and print
• Proficiency in Microsoft Office Suite, with familiarity in CRM, marketing automation and project management platforms (e.g. Salesforce, Monday.com, webinar platforms)
• A proven ability to manage multiple projects and stakeholders in a fast-paced environment
• Exceptional attention to detail and a passion for high-quality execution
• Excellent verbal and written communication skills
• Strong organisational skills — you can prioritise, work under pressure and meet deadlines
• A self-motivated, proactive mindset with a solutions-focused approach

Adventure World is a business driven by curiosity, expertise and a belief that travel has the power to create meaningful connections. Joining our team means contributing to a brand that has inspired extraordinary journeys for almost 50 years.

Working alongside passionate travel specialists, you'll help bring world-class experiences to life through innovative marketing, strategic partnerships and compelling storytelling. You'll enjoy a collaborative culture, opportunities to learn and grow, and the chance to make a genuine contribution to a business that values purpose as much as performance.

If you're looking for a role where your ideas are valued and your work makes a real difference, we'd love to hear from you.