Lifecycle Marketing Consultant — Customer Journeys

NRMA Insurance; Sydney; On-site; AUD 90,000 - 120,000; Full time

Job summary

NRMA Insurance in Sydney is looking for a Customer Lifecycle Marketing Consultant to bring customer communications and campaigns to life across the customer journey. This six-month max-term, full-time role sits in Gadigal Country and collaborates with marketers, digital specialists and business stakeholders to deliver personalised experiences that engage customers and support growth.

You will deliver lifecycle campaigns at key moments, coordinate with creative and technical teams, and translate

Qualifications

• Experience in CRM, customer lifecycle marketing, email marketing or campaign management.
• Understanding of customer journeys and how marketing automation supports them.
• Confidence working with a range of stakeholders and managing competing priorities.
• A customer first mindset combined with strong organisation and communication skills.
• Curiosity to learn new platforms, processes and ways of working.
• Experience in financial services, insurance, telecommunications or other regulated industries is welcomed.
• Exposure to platforms such as Adobe, Salesforce Marketing Cloud or Braze is advantageous but not essential.

Responsibilities

• Deliver customer lifecycle campaigns across key moments including acquisition, onboarding, retention and renewal.
• Coordinate customer journeys and campaign requirements with creative, technical and business teams.
• Partner with stakeholders to translate business objectives into customer focused communications.
• Brief agencies and delivery teams to ensure campaigns are executed accurately and on time.
• Monitor campaign performance and identify opportunities to improve customer engagement and outcomes.
• Support the evolution of customer journey experiences as new marketing capabilities are introduced.

Skills

CRM

Lifecycle marketing

Email marketing

Campaign management

Stakeholder management

Communication skills

Learning mindset

Financial services experience

Regulated industries experience

Marketing automation

Tools

Adobe

Salesforce Marketing Cloud

Braze

Job description

NRMA Insurance in Sydney is looking for a Customer Lifecycle Marketing Consultant to bring customer communications and campaigns to life across the customer journey. This six-month max-term, full-time role sits in Gadigal Country and collaborates with marketers, digital specialists and business stakeholders to deliver personalised experiences that engage customers and support growth.

You will deliver lifecycle campaigns at key moments, coordinate with creative and technical teams, and translate