CRM & Lifecycle Growth Marketing Specialist

BWS; Sydney; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Discounts on venues and brands

Health and wellbeing services

Learning and development options

No unsolicited resumes

Job summary

BWS in Sydney, Australia is seeking a Marketing Specialist - CRM & Lifecycle to lead data-driven multi-channel campaigns across email, push and SMS. You’ll work with our CRM, eCommerce and merchandise teams within the Endeavour Group to plan, execute and optimise customer journeys.

The role sits in the Group Loyalty and Customer Strategy team with opportunities to support multiple brands and drive engagement and sales.

Qualifications

• Proven experience in data-driven marketing and digital marketing.
• Strong communication and stakeholder management abilities.
• CRM and automation marketing experience, preferably Responsys.
• Experience with HTML is a plus.

Responsibilities

• Develop and execute multi-channel CRM campaigns end-to-end.
• Collaborate with Marketing, Merchandise and eCommerce teams.
• Manage the CRM across email, push, and SMS channels.
• Orchestrate campaigns across paid and owned digital channels.
• Track performance and provide regular reports to the business.
• Work within CRM team and across brands as needed.

Skills

Data-driven marketing

CRM & Lifecycle

A/B testing

Stakeholder management

Communication

Tools

Oracle Responsys

Amperity

HTML

Job description

BWS in Sydney, Australia is seeking a Marketing Specialist - CRM & Lifecycle to lead data-driven multi-channel campaigns across email, push and SMS. You’ll work with our CRM, eCommerce and merchandise teams within the Endeavour Group to plan, execute and optimise customer journeys.

The role sits in the Group Loyalty and Customer Strategy team with opportunities to support multiple brands and drive engagement and sales.