Customer Lifecycle Marketing Consultant

NRMA Insurance; Sydney; On-site; AUD 90,000 - 120,000; Full time

Job summary

NRMA Insurance in Sydney is looking for a Customer Lifecycle Marketing Consultant to bring customer communications and campaigns to life across the customer journey. This six-month max-term, full-time role sits in Gadigal Country and collaborates with marketers, digital specialists and business stakeholders to deliver personalised experiences that engage customers and support growth.

You will deliver lifecycle campaigns at key moments, coordinate with creative and technical teams, and translate

Qualifications

• Experience in CRM, customer lifecycle marketing, email marketing or campaign management.
• Understanding of customer journeys and how marketing automation supports them.
• Confidence working with a range of stakeholders and managing competing priorities.
• A customer first mindset combined with strong organisation and communication skills.
• Curiosity to learn new platforms, processes and ways of working.
• Experience in financial services, insurance, telecommunications or other regulated industries is welcomed.
• Exposure to platforms such as Adobe, Salesforce Marketing Cloud or Braze is advantageous but not essential.

Responsibilities

• Deliver customer lifecycle campaigns across key moments including acquisition, onboarding, retention and renewal.
• Coordinate customer journeys and campaign requirements with creative, technical and business teams.
• Partner with stakeholders to translate business objectives into customer focused communications.
• Brief agencies and delivery teams to ensure campaigns are executed accurately and on time.
• Monitor campaign performance and identify opportunities to improve customer engagement and outcomes.
• Support the evolution of customer journey experiences as new marketing capabilities are introduced.

Skills

CRM

Lifecycle marketing

Email marketing

Campaign management

Stakeholder management

Communication skills

Learning mindset

Financial services experience

Regulated industries experience

Marketing automation

Tools

Adobe

Salesforce Marketing Cloud

Braze

Job description

NRMA Insurance has been helping Australians with their general insurance and actively supporting communities for 100 years. Part of Insurance Australia Group (known as IAG), we're proud to be one of Australia’s most iconic brands.

Join a team that's reimagining how customers experience insurance. At NRMA Insurance, we're creating more personalised, relevant and connected experiences for our customers at every stage of their journey. As a Customer Lifecycle Marketing Consultant, you'll help bring those experiences to life through customer communications and campaigns that build engagement, strengthen relationships and support business growth. Working alongside marketers, digital specialists and business stakeholders, you'll play a key role in delivering customer journeys that make a real difference. If you enjoy connecting customer needs with smart marketing solutions and thrive in a collaborative environment, we'd love to hear from you.

This is a 6-month max-term full-time role based in Gadigal Country (Darling Park 2, Sydney).

What You’ll Do

• Deliver customer lifecycle campaigns across key moments including acquisition, onboarding, retention and renewal.
• Coordinate customer journeys and campaign requirements with creative, technical and business teams.
• Partner with stakeholders to translate business objectives into customer focused communications.
• Brief agencies and delivery teams to ensure campaigns are executed accurately and on time.
• Monitor campaign performance and identify opportunities to improve customer engagement and outcomes.
• Support the evolution of customer journey experiences as new marketing capabilities are introduced.

What You’ll Bring

• Experience in CRM, customer lifecycle marketing, email marketing or campaign management.
• Understanding of customer journeys and how marketing automation supports them.
• Confidence working with a range of stakeholders and managing competing priorities.
• A customer first mindset combined with strong organisation and communication skills.
• Curiosity to learn new platforms, processes and ways of working.
• Experience in financial services, insurance, telecommunications or other regulated industries is welcomed.
• Exposure to platforms such as Adobe, Salesforce Marketing Cloud or Braze is advantageous but not essential.

What We Offer

• Boosted superannuation with 13% as standard.
• 20 days annual leave + 5 days MyLeave (extra leave for what's important to you).
• Work from home and many more flexibility options with myFlex.
• Up to 50% off personal insurance, including home and motor insurance.
• Partner discounts on private health insurance, tech & appliances, and many more.
• Access to LinkedIn Learning, the award-winning IAG Academy, study assistance and secondment opportunities.
• *employment type eligibility criteria apply

Adjustments and Support

If you require any support or adjustments to participate equitably in our recruitment process, we encourage you to reach out to ***********@iag.com.au for a confidential conversation.

More About Us

As part of IAG you'll enjoy a world of career opportunities, a purpose-led place focused on creating connection and belonging, and where you can create meaningful impact every day and grow your career beyond the expected. That's not just words. It's our people promise. We're ready for you with unexpected opportunities for your career, your work-life and your ability to make a difference. We celebrate all viewpoints shaped by life experiences and culture, and are guided by the knowledge and voice of Aboriginal and Torres Strait Islander peoples, businesses, and communities. We collaborate on Indigenous-led solutions that enable growth and create meaningful change for our customers and employees.