Growth & Lifecycle Architect

Explorers Early Learning Group; City of Melbourne; Hybrid; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Hybrid working arrangements

Collaborative Marketing team

Own growth & lifecycle strategy

Career development and progression

Team events and wellbeing initiatives

Job summary

Explorers Early Learning is seeking an experienced Growth & Lifecycle Manager to own our growth strategy across the full customer lifecycle—from acquisition to enrolment, engagement, retention and advocacy. You will work with Marketing, Customer Experience, Technology, Sales and People & Culture to build effective journeys and measurable outcomes.

You’ll lead paid media, SEO, website performance, and lifecycle programmes, delivering scalable, data-driven improvements and reporting that

Qualifications

• Tertiary qualification in Marketing or related discipline.
• 5+ years’ experience across performance media and lifecycle/CRM marketing.
• Proven experience managing paid media budgets on Google Ads and Meta.
• Strong experience with CRM and marketing automation platforms.
• Demonstrated experience designing multi-channel customer journeys at scale.

Responsibilities

• Own paid media strategy across Google, Meta and digital channels.
• Manage website performance and SEO agency relationships.
• Develop and optimise acquisition strategies to improve CPL, enrolment conversion and ROI.
• Own lifecycle strategy for the existing family community including communications and nurture journeys.
• Develop prospect and waitlist nurture journeys to support conversion when places open.
• Design and optimise customer journeys across email and SMS with segmentation.
• Establish end-to-end funnel view with reporting and insights.
• Leverage AI-assisted tools to support reporting, audits, content, testing and optimisation.
• Continuously test and optimise campaigns and journeys to improve performance.

Skills

Growth marketing

Lifecycle marketing

Data-driven

CRM

Paid media

SEO

Marketing automation

AI tools

Analytics

Education

Marketing degree

Tools

HubSpot

Salesforce Marketing Cloud

ActiveCampaign

Job description

Explorers Early Learning is seeking an experienced Growth & Lifecycle Manager to own our growth strategy across the full customer lifecycle—from acquisition to enrolment, engagement, retention and advocacy. You will work with Marketing, Customer Experience, Technology, Sales and People & Culture to build effective journeys and measurable outcomes.

You’ll lead paid media, SEO, website performance, and lifecycle programmes, delivering scalable, data-driven improvements and reporting that