Lead Paid Search & Shopping Campaigns

Dyson Inc.; Sydney; On-site; AUD 110,000 - 140,000; Full time

Benefits offered by this job

Product discounts

Paid annual leave

Parental leave

Learning and development opportunities

Job summary

Dyson Institute is seeking a Performance Media Specialist to lead end‑to‑end paid search and shopping campaigns for ANZ. You will plan, budget, implement, optimise and report to drive traffic, revenue and efficiency while challenging the status quo with data‑driven insights.

The role requires extensive hands‑on experience with Google Ads, GA4 and analytics platforms, plus a strong ability to translate promotions into paid media strategies.

Qualifications

• Minimum 6 years in digital media with at least 3 years in paid search.
• Strong knowledge of Google Ads and Microsoft Ads.
• Experience with GA4 and Adobe Analytics.

Responsibilities

• End‑to‑end management of paid search campaigns, including planning, implementation, optimisation, and reporting.
• Manage campaign budgets and ensure monthly revenue targets are met.
• Develop, manage and optimise data feeds via Google Merchant Centre for shopping campaigns.
• Identify optimisation opportunities and implement end‑to‑end recommendations.
• Maintain a test‑and‑learn mindset and explore new ad formats and automation capabilities.
• Collaborate with e‑commerce to translate promotions into paid media campaigns.
• Develop and maintain dashboards to monitor performance and provide insights to stakeholders.
• Leverage first‑party data for targeting and personalisation across campaigns.
• Manage the annual test‑and‑learn framework across paid search channels.

Skills

Google Ads proficiency

GA4

Adobe Analytics

Microsoft Ads

Data analysis

Education

Bachelor's in Marketing or related field

Tools

Google Merchant Centre

SA360

Looker Studio

Microsoft Ads

Job description

Dyson Institute is seeking a Performance Media Specialist to lead end‑to‑end paid search and shopping campaigns for ANZ. You will plan, budget, implement, optimise and report to drive traffic, revenue and efficiency while challenging the status quo with data‑driven insights.

The role requires extensive hands‑on experience with Google Ads, GA4 and analytics platforms, plus a strong ability to translate promotions into paid media strategies.