Performance Media Specialist

Dyson GmbH; Sydney; On-site; AUD 120,000 - 150,000; Full time

Benefits offered by this job

generous product discounts

additional paid annual leave

a generous, above market parentalleave

ongoing learning and development机会

Job summary

Dyson seeks a Performance Media Specialist to lead end-to-end paid search and shopping campaigns across ANZ, driving traffic, revenue and ROI. You will manage budgets, optimise feeds, and report performance while testing new formats and platforms with a strong focus on data-driven improvements.

You will bring extensive hands-on experience with Google Ads, GMP, GA4, SA360, and Looker Studio, plus knowledge of Microsoft Ads.

Qualifications

• Minimum 6 years in digital media, with 3+ years in paid search
• Experience with Google Ads, SA360 and GA4/platform analytics
• Experience in high-volume e-commerce paid search campaigns
• Proven ability to plan, implement, optimise and report paid search campaigns

Responsibilities

• End-to-end management of paid search campaigns from planning to reporting
• Manage budgets and monthly revenue targets
• Develop and optimise product data feeds for Shopping campaigns
• Identify opportunities to improve performance and drive incremental growth
• Implement test-and-learn framework and adopting new formats and platforms
• Collaborate with e-commerce team to translate promotions into paid media
• Develop dashboards to monitor performance for local, regional, and global teams
• Utilise first-party data for targeting and personalization

Skills

Google Ads

GA4

Adobe Analytics

Looker Studio

Microsoft Ads

Education

Bachelor's degree in Marketing/Commerce

Tools

SA360

Google Merchant Center

OpenAI Ads

Job description

Salary : Competitive Job Family : Marketing Revenue Optimisation and Planning Location : Australia - Sydney Barangaroo Office

About Us

Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re growing fast and our ambition is huge - more categories, more locations and more people.

Our ambition is to accelerate Dyson in the media space across Australia and New Zealand. To achieve this, we need to constantly innovate, interrogate and improve, striving to lead the way within our region and globally. The Performance Media Team is responsible for the end-to-end management of paid search and shopping campaigns, working closely with our e-commerce and direct teams to deliver against traffic and revenue targets, while constantly striving for best in class optimisation and digital maturity across all channels.

About the Role

The Performance Media Specialist is responsible for the end-to-end management of paid search and shopping campaigns across the ANZ business, spanning planning, budget management, platform implementation, optimisation, and reporting. The role directly contributes to the ambitious growth targets of the ANZ Direct business by driving traffic, revenue, and efficiency outcomes across paid search channels. It is accountable for delivering channel performance against agreed targets, identifying and maximising opportunities to drive incremental growth, and optimising return on investment.

Hands-on experience managing high-volume paid search campaigns is essential. The role requires a focus on challenging the status quo and utilising data and insights to continuously improve ongoing performance. Continuous testing is encouraged, working closely with publishing partners to ensure the business remains at the forefront of new channels and formats.

Responsibilities

• Complete end to end management of paid search campaigns, including planning, implementation, optimisation, performance analysis, bid strategy management & reporting
• Manage campaign budgets, ensure budget pacing is actioned as per plan and deliver against monthly revenue targets
• Develop, manage and optimise product data feeds through Google Merchant Centre to support shopping and other feed-driven campaign types, including feed automation and scripting solutions
• Identify optimisation opportunities and execute recommendations end-to-end within platform to drive performance improvements
• Maintain a test-and-learn mindset, continuously identifying and implementing opportunities to improve performance and efficiency through campaign optimisation, emerging ad formats, automation capabilities, and new platform innovations (OpenAI Ads, AI Max etc)
• Work with the e-Commerce team to understand upcoming promotions and priorities, translate these promotions to paid media campaigns
• Develop and maintain reporting dashboards to monitor paid media performance, delivering actionable insights and recommendations to stakeholders across local, regional, and global teams
• Maximise the use of first-party audience data across paid media campaigns, embedding audience insights into targeting, personalisation, and optimisation strategies to drive improved performance
• Manage the delivery of the annual test-and-learn framework across paid search channels, executing and scaling recommendations to drive continuous optimisation, performance growth, and digital maturity

About You

To be successful in this role you will be passionate about digital, always looking to learn the most cutting-edge methodologies in media and e-comm. You have exceptional organisational and prioritisation skills with the ability to manage multiple workstreams and adapt to changing business priorities.

You will have extensive hands-on experience with Google Ads, combined with a strong understanding of the broader Google Marketing Platform and digital measurement ecosystem. Your technical and analytical expertise will ideally span across Google Ads and Search Ads 360 (SA360), GA4 and Adobe Analytics, Looker Studio, Google Merchant Centre, and Microsoft Ads, making knowledge of these advertising and analytics capabilities highly advantageous.

Tertiary qualification (or equivalent experience) in Marketing, Commerce, or a related discipline

Minimum 6 years experience in digital media, with at least 3 years in a dedicated paid search role, preferably within a high-volume e-Comm environment

Demonstrated experience in a digital marketing role, either client-side or agency-side

Proven hands-on experience managing paid search campaigns end-to-end, including campaign setup, optimisation, bid management, audience targeting, testing, and performance analysis within platform

Strong working knowledge of Google Ads and Microsoft Ads, with the ability to independently execute and optimise campaigns

Benefits

• generous product discounts
• additional paid annual leave
• a generous, above market parental leave scheme
• ongoing learning and development opportunities

At Dyson, our people are at the heart of everything we do. We value you bringing yourself to work and we want to deliver an employee experience that matches the quality we give to our customers.

We have a vibrant and diverse culture that is geared towards recognition and realising ambition. You'll have regular social activities to take part in and you'll work with a fantastic team of people every day.

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Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.