Performance Media Specialist

Dyson Inc.; Sydney; On-site; AUD 110,000 - 140,000; Full time

Benefits offered by this job

Product discounts

Paid annual leave

Parental leave

Learning and development opportunities

Job summary

Dyson Institute is seeking a Performance Media Specialist to lead end‑to‑end paid search and shopping campaigns for ANZ. You will plan, budget, implement, optimise and report to drive traffic, revenue and efficiency while challenging the status quo with data‑driven insights.

The role requires extensive hands‑on experience with Google Ads, GA4 and analytics platforms, plus a strong ability to translate promotions into paid media strategies.

Qualifications

• Minimum 6 years in digital media with at least 3 years in paid search.
• Strong knowledge of Google Ads and Microsoft Ads.
• Experience with GA4 and Adobe Analytics.

Responsibilities

• End‑to‑end management of paid search campaigns, including planning, implementation, optimisation, and reporting.
• Manage campaign budgets and ensure monthly revenue targets are met.
• Develop, manage and optimise data feeds via Google Merchant Centre for shopping campaigns.
• Identify optimisation opportunities and implement end‑to‑end recommendations.
• Maintain a test‑and‑learn mindset and explore new ad formats and automation capabilities.
• Collaborate with e‑commerce to translate promotions into paid media campaigns.
• Develop and maintain dashboards to monitor performance and provide insights to stakeholders.
• Leverage first‑party data for targeting and personalisation across campaigns.
• Manage the annual test‑and‑learn framework across paid search channels.

Skills

Google Ads proficiency

GA4

Adobe Analytics

Microsoft Ads

Data analysis

Education

Bachelor's in Marketing or related field

Tools

Google Merchant Centre

SA360

Looker Studio

Microsoft Ads

Job description

About Us

Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re growing fast and our ambition is huge – more categories, more locations and more people. Our ambition is to accelerate Dyson in the media space across Australia and New Zealand. To achieve this, we need to constantly innovate, interrogate and improve, striving to lead the way within our region and globally. The Performance Media Team is responsible for the end‑to‑end management of paid search and shopping campaigns, working closely with our e‑commerce and direct teams to deliver against traffic and revenue targets, while constantly striving for best in class optimisation and digital maturity across all channels.

About the Role

The Performance Media Specialist is responsible for the end‑to‑end management of paid search and shopping campaigns across the ANZ business, spanning planning, budget management, platform implementation, optimisation, and reporting. The role directly contributes to the ambitious growth targets of the ANZ Direct business by driving traffic, revenue, and efficiency outcomes across paid search channels. It is accountable for delivering channel performance against agreed targets, identifying and maximising opportunities to drive incremental growth, and optimising return on investment. Hands‑on experience managing high‑volume paid search campaigns is essential. The role requires a focus on challenging the status quo and utilising data and insights to continuously improve ongoing performance. Continuous testing is encouraged, working closely with publishing partners to ensure the business remains at the forefront of new channels and formats.

Main responsibilities include but not limited to:

• Complete end to end management of paid search campaigns, including planning, implementation, optimisation, performance analysis, bid strategy management & reporting
• Manage campaign budgets, ensure budget pacing is actioned as per plan and deliver against monthly revenue targets
• Develop, manage and optimise product data feeds through Google Merchant Centre to support shopping and other feed‑driven campaign types, including feed automation and scripting solutions
• Identify optimisation opportunities and execute recommendations end‑to‑end within platform to drive performance improvements
• Maintain a test‑and‑learn mindset, continuously identifying and implementing opportunities to improve performance and efficiency through campaign optimisation, emerging ad formats, automation capabilities, and new platform innovations (OpenAI Ads, AI Max etc)
• Work with the e‑Commerce team to understand upcoming promotions and priorities, translate these promotions to paid media campaigns
• Develop and maintain reporting dashboards to monitor paid media performance, delivering actionable insights and recommendations to stakeholders across local, regional, and global teams
• Maximise the use of first‑party audience data across paid media campaigns, embedding audience insights into targeting, personalisation, and optimisation strategies to drive improved performance
• Manage the delivery of the annual test‑and‑learn framework across paid search channels, executing and scaling recommendations to drive continuous optimisation, performance growth, and digital maturity

About You

To be successful in this role you will be passionate about digital, always looking to learn the most cutting‑edge methodologies in media and e‑comm. You have exceptional organisational and prioritisation skills with the ability to manage multiple workstreams and adapt to changing business priorities. You will have extensive hands‑on experience with Google Ads, combined with a strong understanding of the broader Google Marketing Platform and digital measurement ecosystem. Your technical and analytical expertise will ideally span across Google Ads and Search Ads 360 (SA360), GA4 and Adobe Analytics, Looker Studio, Google Merchant Centre, and Microsoft Ads, making knowledge of these advertising and analytics capabilities highly advantageous. Previous skills & experience: Tertiary qualification (or equivalent experience) in Marketing, Commerce, or a related discipline Minimum 6 years experience in digital media, with at least 3 years in a dedicated paid search role, preferably within a high‑volume e‑Comm environment Demonstrated experience in a digital marketing role, either client‑side or agency‑side Proven hands‑on experience managing paid search campaigns end‑to‑end, including campaign setup, optimisation, bid management, audience targeting, testing, and performance analysis within platform Strong working knowledge of Google Ads and Microsoft Ads, with the ability to independently execute and optimise campaigns

Benefits

Outside of a competitive salary, our team members receive generous product discounts, additional paid annual leave, a generous, above market parental leave scheme and ongoing learning and development opportunities. At Dyson, our people are at the heart of everything we do. We value you bringing yourself to work and we want to deliver an employee experience that matches the quality we give to our customers. We have a vibrant and diverse culture that is geared towards recognition and realising ambition. You'll have regular social activities to take part in and you'll work with a fantastic team of people every day.

We are an equal opportunity employer.We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds. Dyson employs 14,000 people and is present in more than 80 countries. And while we are growing fast we want Dyson to remain a start‑up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners. At the same time we are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education. Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter. We drive empowerment, development and equality in an inclusive environment for our people around the world. The future doesn’t just happen, we look to make it happen, to achieve leaps through pioneering new ideas.