Lead Gen & Copywriting Digital Marketer (Meta/Google)

seek.com.au; Gold Coast City; On-site; AUD 70,000 - 95,000; Full time

Job summary

SEEK is seeking a Digital Marketing Specialist to plan, launch, and optimise lead generation campaigns across Meta (primary) and Google, while writing high-converting copy for ads, landing pages, emails and nurture sequences.

You will build and improve ad funnels that move leads from click to opt-in to conversion, test hooks and messaging, and analyse results with clear explanations of what’s working and why.

Qualifications

• Experience in digital advertising and lead generation.
• Strong copywriting skills with a focus on conversion.
• Well-versed in data, metrics and performance insights.

Responsibilities

• Plan, launch and optimise lead generation campaigns across Meta and Google.
• Manage campaigns end-to-end, from idea to execution, testing and reporting.
• Write high-converting copy for ads, landing pages, emails and nurture sequences.
• Build and improve ad funnels that move leads from click → opt-in → conversion.
• Test hooks, audiences, offers and messaging to improve performance.
• Analyse campaign results and clearly explain what's working and why.

Skills

Digital advertising

Lead generation

Meta Ads

Copywriting

Analytics / data analysis

AI tools usage

Self-starter

Tools

Google Ads

Meta Ads Manager

Job description

SEEK is seeking a Digital Marketing Specialist to plan, launch, and optimise lead generation campaigns across Meta (primary) and Google, while writing high-converting copy for ads, landing pages, emails and nurture sequences.

You will build and improve ad funnels that move leads from click to opt-in to conversion, test hooks and messaging, and analyse results with clear explanations of what’s working and why.