Remote Digital Ads Strategist — Google/Meta & CRM Integration

Scale-X Solutions; Australia; Remote; AUD 12,000 - 15,000; Full time

Job summary

Scale-X Solutions is seeking a remote Social Media & Digital Advertising Specialist to lead Google Ads and Meta campaigns for preschool enrolments, building reliable conversion tracking across GA4, GTM, Pixel, and Conversions API.

You will integrate LineLeader CRM data, manage location-based campaigns for multiple centres, optimise landing pages, and work with the Relationships Officer to create compliant, high-quality lead ads that drive engaged families.

Qualifications

• Proven hands-on experience managing Google Ads and Meta advertising campaigns.
• Strong knowledge of GA4, GTM, Meta Events Manager, Meta Pixel and Conversions API.
• Experience with offline conversion tracking and CRM integration.
• Ability to analyse lead quality and feedback into campaigns.
• Experience managing location-based campaigns across multiple centres.
• Strong analytical and problem-solving skills.

Responsibilities

• Plan, manage, and optimise Google Ads and Meta campaigns to generate qualified enquiries and enrolments.
• Set up and maintain conversion tracking across GA4, GTM, Pixel, and Conversions API.
• Integrate LineLeader CRM data to improve targeting of campaigns.
• Monitor and filter spam and poor-quality leads and protect forms.
• Develop location-based campaigns for each preschool centre and allocate budgets.
• Manage Google Business Profile for centres, including posts and reviews.
• Suggest improvements to landing pages and enquiry forms to boost conversions.
• Collaborate with Relationships Officer to create compliant ad creatives.
• Monitor performance and provide recommendations to improve lead quality and enrolments.

Skills

Google Ads

Meta Advertising

Campaign optimisation

Lead quality analysis

Analytical thinking

Tools

GA4

Google Tag Manager

Meta Events Manager

Meta Pixel

Conversions API

LineLeader CRM

Job description

Scale-X Solutions is seeking a remote Social Media & Digital Advertising Specialist to lead Google Ads and Meta campaigns for preschool enrolments, building reliable conversion tracking across GA4, GTM, Pixel, and Conversions API.

You will integrate LineLeader CRM data, manage location-based campaigns for multiple centres, optimise landing pages, and work with the Relationships Officer to create compliant, high-quality lead ads that drive engaged families.