Growth Media Lead: AI-Powered Growth Architect

Goodman Fielder; Ryde; Hybrid; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid working

Training & development

Wellbeing program including fitness

Job summary

Goodman Fielder is transforming how marketing works by linking media investments to business outcomes through data, AI, and scalable processes. You’ll own initiatives that connect business goals to customer insights, audiences, channels, and measurable results.

Join a decentralised, entrepreneurial team that moves fast, embraces experimentation, and partners with agencies and external specialists to build solutions that drive growth and impact for iconic Australian brands.

Qualifications

• 5–7+ years in media, marketing or agency roles.
• Strong analytical mindset; know what worked and why.
• Curiosity about AI and new tools; demonstrated exploration.
• Ability to influence senior stakeholders and lead partners.
• Evidence of inventing or improving processes, not just following playbooks.
• Nice to have FMCG/retail media experience.

Responsibilities

• Link media to business outcomes and measure impact on penetration, sales and share.
• Set the media strategy and channel architecture across TV, OOH, digital, social, search, programmatic and retail media.
• Lead our media partners to a higher standard and move agencies upstream to drive business outcomes.
• Pilot agentic AI in planning, optimization and measurement of media and scale successful approaches.
• Build tools, frameworks, and playbooks used by brand teams daily.
• Influence budget allocation with evidence alongside portfolio, sales and finance leaders.

Skills

Media strategy

Data analytics

AI in marketing

Stakeholder management

Agency leadership

Growth mindset

Job description

Goodman Fielder is transforming how marketing works by linking media investments to business outcomes through data, AI, and scalable processes. You’ll own initiatives that connect business goals to customer insights, audiences, channels, and measurable results.

Join a decentralised, entrepreneurial team that moves fast, embraces experimentation, and partners with agencies and external specialists to build solutions that drive growth and impact for iconic Australian brands.