Lawncare Brand Growth Lead

Evergreen Garden Care; Sydney; Hybride; AUD 120 000 - 160 000; Plein temps

Avantages offerts par ce poste

Hybrid work

Birthday/Garden Day

Learning & development

Bella Vista office

Résumé du poste

Evergreen Garden Care is seeking a Category Manager, Lawncare (Senior Brand Manager) to lead strategy, growth and innovation across the Lawncare category in Australasia. You’ll own category planning, portfolio management, and NPD from concept to launch, translating consumer and shopper insights into sustainable growth.

Work with Sales and a broad cross-functional team to shape brand messages, activations and in-store execution for familiar brands like Scotts, Osmocote, Baileys, Searles and Tui.

Qualifications

• Bachelor's degree in Marketing, Business or related discipline.
• 5+ years' experience in Brand Management, Category Management or Marketing.
• Experience leading New Product Development projects from concept through launch.
• Experience developing integrated marketing campaigns and working with agencies.
• Experience developing customer and shopper programs and supporting in-store activation.
• Strong commercial acumen using consumer, shopper, sales and market data.

Responsabilités

• Own the annual Lawncare category plan and growth strategy.
• Analyse consumer, shopper, customer and market insights to identify growth opportunities.
• Develop category growth strategies and recommendations for internal stakeholders and customers.
• Lead portfolio changes including propositions, formats, claims and pack development.
• Monitor portfolio performance and ensure products remain competitive and commercially sustainable.
• Own and manage the Lawncare innovation pipeline and develop concepts with business cases.
• Lead NPD projects from concept through to launch and post-launch review.
• Coordinate cross-functional teams to deliver on scope, timing and objectives.
• Develop activation plans in partnership with Sales and key customers.
• Support range reviews, seasonal programs, launches and category initiatives.
• Develop shopper marketing materials and POS assets.
• Ensure new product launches are supported by strong in-store execution.
• Monitor category and portfolio performance and identify opportunities and risks.

Formation

Bachelor's degree in Marketing, Business or related discipline

Outils

Excel

PowerPoint

Description du poste

Evergreen Garden Care is seeking a Category Manager, Lawncare (Senior Brand Manager) to lead strategy, growth and innovation across the Lawncare category in Australasia. You’ll own category planning, portfolio management, and NPD from concept to launch, translating consumer and shopper insights into sustainable growth.

Work with Sales and a broad cross-functional team to shape brand messages, activations and in-store execution for familiar brands like Scotts, Osmocote, Baileys, Searles and Tui.