Brand Manager - Growth & NPD (Hybrid/Flexible)

Twinings; Melbourne; Hybride; AUD 110 000 - 156 000; Plein temps

Avantages offerts par ce poste

Additional 1% Superannuation

Flexible / Hybrid working options

Birthday Day Leave

Discounted Twinings Co products

Access to LinkedIn Learning

ABF Networking access

Résumé du poste

Twinings is seeking a Brand Manager to drive growth across priority channels in Australia and New Zealand. You will lead portfolio strategy, commercial leadership, and innovation, with a focus on eCommerce and out-of-home growth.

Reporting to the Senior Brand Manager, you will balance strategic thinking with hands-on execution. The role requires a commercially minded marketer with channel experience, strong collaboration across teams, and a growth mindset to deliver long-term opportunities.

Qualifications

• NPD project management experience in FMCG
• Brand management with experience across channels
• Knowledge of eCommerce and omni-channel strategies
• Strong strategic planning and execution skills
• Cross-functional collaboration across marketing, sales and insights

Responsabilités

• Develop longer-term strategic brand plans for growth channels including Amazon, OOH and Costco.
• Define channel-specific portfolio strategies across core, NPD, gifting and premium ranges.
• Lead the development and in-market delivery of NPD and product change initiatives.
• Partner with Insights to validate NPD opportunities.
• Lead the creation of gifting, tea merchandise and seasonal ranges to build brand equity.
• Oversee execution of NPD initiatives with target setting and post-implementation analysis.

Connaissances

NPD project management

Brand management

Ecommerce

Strategic planning

Cross-functional collaboration

Formation

Tertiary Qualification in Marketing or Business Management

Description du poste

Twinings is seeking a Brand Manager to drive growth across priority channels in Australia and New Zealand. You will lead portfolio strategy, commercial leadership, and innovation, with a focus on eCommerce and out-of-home growth.

Reporting to the Senior Brand Manager, you will balance strategic thinking with hands-on execution. The role requires a commercially minded marketer with channel experience, strong collaboration across teams, and a growth mindset to deliver long-term opportunities.