Senior Brand Manager

Evergreen Garden Care; Sydney; Hybrid; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Hybrid work

Birthday/Garden Day

Learning & development

Bella Vista office

Job summary

Evergreen Garden Care is seeking a Category Manager, Lawncare (Senior Brand Manager) to lead strategy, growth and innovation across the Lawncare category in Australasia. You’ll own category planning, portfolio management, and NPD from concept to launch, translating consumer and shopper insights into sustainable growth.

Work with Sales and a broad cross-functional team to shape brand messages, activations and in-store execution for familiar brands like Scotts, Osmocote, Baileys, Searles and Tui.

Qualifications

• Bachelor's degree in Marketing, Business or related discipline.
• 5+ years' experience in Brand Management, Category Management or Marketing.
• Experience leading New Product Development projects from concept through launch.
• Experience developing integrated marketing campaigns and working with agencies.
• Experience developing customer and shopper programs and supporting in-store activation.
• Strong commercial acumen using consumer, shopper, sales and market data.

Responsibilities

• Own the annual Lawncare category plan and growth strategy.
• Analyse consumer, shopper, customer and market insights to identify growth opportunities.
• Develop category growth strategies and recommendations for internal stakeholders and customers.
• Lead portfolio changes including propositions, formats, claims and pack development.
• Monitor portfolio performance and ensure products remain competitive and commercially sustainable.
• Own and manage the Lawncare innovation pipeline and develop concepts with business cases.
• Lead NPD projects from concept through to launch and post-launch review.
• Coordinate cross-functional teams to deliver on scope, timing and objectives.
• Develop activation plans in partnership with Sales and key customers.
• Support range reviews, seasonal programs, launches and category initiatives.
• Develop shopper marketing materials and POS assets.
• Ensure new product launches are supported by strong in-store execution.
• Monitor category and portfolio performance and identify opportunities and risks.

Education

Bachelor's degree in Marketing, Business or related discipline

Tools

Excel

PowerPoint

Job description

Love building brands, launching great products and finding new ways to grow a category?

We're looking for a Category Manager, Lawncare (Senior Brand Manager) to lead the strategy, growth and innovation of Evergreen's Lawncare category. With end-to-end ownership across category planning, portfolio management, new product development, communications and in-store activation, you'll turn consumer and shopper insights into sustainable growth.

Working closely with Sales and a broad cross-functional team, you'll help shape the future of some of Australasia's most trusted garden care brands, including Scotts, Osmocote, Baileys, Searles and Tui.

If you're an experienced marketer who enjoys combining strategy, innovation and commercial thinking to deliver category growth, we'd love to hear from you.

Key Responsibilities:

Category Strategy & Growth

• Own the annual Lawncare category plan and growth strategy.
• Analyse consumer, shopper, customer and market insights to identify growth opportunities.
• Develop category growth strategies and recommendations for internal stakeholders and customers.
• Partner closely with Sales to deliver commercially effective customer plans and category initiatives.
• Manage the Lawncare portfolio across fertilisers, liquids, seed and lawn controls.
• Identify opportunities for innovation, premiumisation, renovation and portfolio optimisation.
• Lead portfolio changes including propositions, formats, claims and pack development.
• Monitor portfolio performance and ensure products remain competitive and commercially sustainable.
• Own and manage the Lawncare innovation pipeline.
• Develop consumer-led innovation concepts and commercial business cases.
• Lead NPD projects from concept through to launch and post-launch review.
• Coordinate cross-functional teams to deliver projects against scope, timing and commercial objectives.

Brand & Communications

• Develop annual communication priorities aligned with category and brand objectives.
• Lead the development of consumer propositions, messaging and creative briefs.
• Manage agency partners and campaign execution.
• Support effective communication across digital, retailer and consumer channels.

Customer & In-Store Activation

• Develop activation plans in partnership with Sales and key customers.
• Support range reviews, seasonal programs, launches and category initiatives.
• Develop shopper marketing materials, promotional programs and point-of-sale assets.
• Ensure new product launches are supported by strong in-store execution.

Commercial & Performance Management

• Monitor category and portfolio performance and identify opportunities and risks.
• Develop commercial cases for innovation and portfolio investments.
• Manage marketing budgets and evaluate activity performance.

To Succeed in This Role, You Will Ideally Bring:

• A Bachelor's degree in Marketing, Business or a related discipline.
• 5+ years' experience in Brand Management, Category Management or Marketing, preferably within FMCG, consumer goods, retail or a similarly consumer-led environment.
• Demonstrated experience managing product portfolios and developing growth strategies.
• A strong track record of leading New Product Development projects from concept through commercial launch.
• Experience developing integrated marketing campaigns and working with creative and marketing agencies.
• Experience developing customer and shopper programs and supporting in-store activation.
• Strong commercial acumen with the ability to use consumer, shopper, sales and market data to drive decisions.
• Strong project leadership skills and experience working across complex cross-functional teams.
• Excellent communication, presentation and stakeholder management skills.
• The ability to simplify complex information and develop compelling recommendations.
• A proactive, results-oriented approach with strong organisational skills and attention to detail.
• Advanced Microsoft Office skills, particularly Excel and PowerPoint.
• A genuine interest in lawn, garden and consumer behaviour will be highly regarded

About Us

Evergreen Garden Care is the leading retail garden care company in Europe and Australasia, dedicated to producing high-quality products that help people create better, greener spaces for happier, healthier lives.

We believe in the transformative beauty of green spaces, whether they are vegetable patches, lawns, indoor pots or public park and gardens. Our mission is to inspire and enable anyone, anywhere, to create and maintain a green oasis.

Evergreen Australasia has a proud heritage and offers premium products across several well-known consumer brands, including Scotts, Osmocote, Baileys, Searles, Tui, and Round Up.

• Do the Right Thing: Act with integrity and passion for quality.
• Always Better: Strive for continuous improvement and embrace change.
• Winning Together: Work as a team and create value through collaboration.
• Own It: Deliver on commitments and give the best every day.

Can’t slow the grow: Why Evergreen?

At Evergreen, you’ll join a creative, supportive, and rewarding environment. Here’s what we offer:

• A relaxed style office in Bella Vista which is just a 5-minute stroll from the Metro Station
• A supportive environment that sparks innovation and nurtures growth.
• Benefit from competitive compensation and a comprehensive benefits package.
• Dynamic culture programs that include recognition, social events, and health and wellbeing initiatives.
• A flexible, hybrid working style.
• A day off on your birthday and an extra day of leave, known as ‘Gardening Day’.
• Ongoing learning and professional development opportunities in a workplace that values your growth.