Junior Marketing Analyst Data & Campaign Insights Melbourne

Duopeak; Melbourne; Hybrid; AUD 55,000 - 75,000; Part time

Job summary

DuoPeak is a compact, game-focused company in Melbourne looking for a Junior Marketing Analyst to support analytics for user acquisition and retention. You will write basic SQL queries, help track campaigns across major ad platforms, and build dashboards with key KPIs.

Join a small team with cross-regional collaboration, contributing to data-driven decisions while learning alongside senior analysts. Hybrid/remote flexibility within Melbourne is offered for this entry-level role.

Qualifications

• Mandarin Chinese fluency (written and spoken) to communicate with overseas teams.
• Foundational SQL skills (SELECT, JOINs, basic aggregations, filtering).
• Educational background in Marketing Analytics, Data Science, Statistics, CS, Information Systems, Economics, or related field.

Responsibilities

• Data Extraction & Querying: Write basic to intermediate SQL queries to pull, clean, and consolidate marketing data from relational databases.
• Campaign Tracking & Insights: Track marketing performance across Meta/Facebook Ads, Google App Campaigns, TikTok; identify trends and observations.
• Dashboards & Reporting: Build, update, and maintain reports and dashboards tracking core marketing KPIs (ROAS, LTV, CAC, CPI, Retention).
• Cross Regional Collaboration: Communicate with international partner teams and regional stakeholders in English and Mandarin.
• Team Support: Assist senior analysts and leadership with data gathering, deck preparation, and ad-hoc analytics projects.

Skills

Mandarin Chinese

SQL

Analytical mindset

Education

Degree in Marketing Analytics or related quantitative field

Tools

Tableau

Power BI

Looker

Excel

Job description

Junior Marketing Analyst (Melbourne, Australia)

At DuoPeak, we’re a small group of passionate and hard working individuals with a real love for mobile games. We found ourselves enamored with understanding the process of what makes a game successful. Through our combined understanding, we found that the real essence of a successful game comes down to three things: Product, Marketing, and Operations.

We are seeking an entry level / Junior Marketing Analyst to join our team in Melbourne, Australia. In this role, you will work closely with our global teams to support marketing analytics, write foundational SQL queries, and help optimize user acquisition campaigns.

Contract Overview

• Location: Melbourne, VIC, Australia (Hybrid / Remote flexible within Melbourne)
• Employment Type: Contract to Hire (3 to 6 months initial contract, with high potential to convert into a permanent role based on performance).
• Level: Junior / Entry Level
• Work Schedule: Flexible working hours with cross regional collaboration

Key Responsibilities

• Data Extraction & Querying: Write basic to intermediate SQL queries to pull, clean, and consolidate user acquisition, retention, and marketing campaign data from relational databases.
• Campaign Tracking & Insights: Assist in tracking marketing performance across digital channels (e.g., Meta/Facebook Ads, Google App Campaigns, TikTok), identifying trends, and flagging key observations for the team.
• Dashboards & Reporting: Help build, update, and maintain regular reports and visual dashboards tracking core marketing KPIs (e.g., ROAS, LTV, CAC, CPI, and Retention Rates).
• Cross Regional Collaboration: Communicate effectively with international partner teams and regional stakeholders using both English and Mandarin Chinese.
• Team Support: Assist senior analysts and executive leadership with data gathering, deck preparation, and ad-hoc analytics projects.

Qualifications

• Language Skills: Native or business level fluency in Mandarin Chinese (written and spoken) to communicate seamlessly with our overseas partner teams.
• Foundational SQL Skills: Working knowledge of SQL (SELECT statements, JOINs, basic aggregations, and filtering) acquired through coursework, internships, or practical experience.
• Educational Background: Recent graduate or degree in Marketing Analytics, Data Science, Statistics, Computer Science, Information Systems, Economics, or a related quantitative field.
• Work Rights: Valid working rights in Australia (Australian Citizen, Permanent Resident, or valid working visa).
• Analytical Mindset: High attention to detail, strong numerical skills, and a structured approach to problem solving.
• Tool Familiarity: Basic exposure to BI/Data Visualization tools (e.g., Tableau, Power BI, Looker) and strong Excel skills (PivotTables, standard formulas).
• Marketing Concepts: Familiarity with fundamental digital marketing metrics (ROAS, CAC, CPI, LTV).
• Gaming Passion: An avid mobile gamer with a genuine interest in player funnels, game mechanics, and user behavior.
• Ad Platform Knowledge: Basic understanding of mobile app acquisition networks (Meta Ads Manager, Google App Campaigns, TikTok Ads).
• Basic Scripting: Introductory exposure to Python or R for basic data manipulation or statistical analysis.