Senior Marketing Data Analyst - Retail Analytics

Talent Insights Group; Sydney; Hybrid; AUD 120,000 - 155,000; Full time

Job summary

Talent Insights Group in Sydney is seeking a Senior Marketing Data Analyst to turn large retail campaign and sales data into actionable insights. You will own end-to-end analyses, measure campaign incrementality, and collaborate with marketing and product teams.

The ideal candidate has 4–5+ years in data analytics or data science, strong SQL, Python/R, BigQuery, Looker and Power BI skills, plus experience communicating results to non-technical stakeholders and a passion for innovative analytics.

Qualifications

• Bachelor's or Master's degree in Analytics, Mathematics or a similar quantitative field.
• 4-7 years of Data Analyst/Data Science experience in marketing campaign data for large retail settings.
• Experience with Google BigQuery and adjacent GCP services.
• Data visualization with Looker and Power BI; Streamlit for apps/demos is a plus.
• Strong SQL for data quality, management, exploration and data pipelines.
• Python and R experience including ML packages (e.g., numpy, scikit-learn).
• Experience measuring campaign performance and incrementality across channels and communicating insights to non-technical stakeholders.
• AI/automation experience is valued; familiarity with Salesforce data, POS retail data, loyalty data etc. would be a bonus.

Responsibilities

• Analyze large retail campaign data to generate insights and performance dashboards.
• Measure incrementality of marketing offers across email, mobile, and web channels.
• Provide actionable insights to non-technical stakeholders and support decision-making.
• Collaborate with marketing, analytics and product teams to improve data assets and models.
• Leverage ML techniques and NLP exposure for future projects.

Skills

Advanced SQL

Python

R

Data visualization

Machine learning basics

Stakeholder communication

Incrementality measurement

Education

Bachelor's or Master's in Analytics/Mathematics

Tools

Google BigQuery

Looker

Power BI

Streamlit

Job description

Senior Marketing Data Analyst - Retail Analytics

Talent Insights Group are hiring a Senior Data Analyst to work on large retail campaign, sales and performance data. This position requires strong professional analytics and/or data science skills and ideally over 4-5 years (minimum) experience in a similar job. Direct experience supporting national or multinational retail companies is highly regarded.

Requirements

• 4-7 years of professional Data Analyst and/or Data Science experience , managing marketing campaign data in large retail settings
• Bachelor or Master's degree in Analytics, Mathematics or a similar quantitative field
• Hands-on professional experience using Google BigQuery and adjacent GCP (Google Cloud Platform) services
• Data visualisation using Looker and Power BI and ideally use of Streamlit for app and demos
• Strong skillset using SQL for data quality, management, exploration and data pipelines
• Python and R experience, including some analytics and machine learning packages, such as Numpy, scikit-learn, PyTorch or similar
• Direct experience with measuring campaign performance and incrementality of marketing offers - such as via email, mobile and web channels - and then providing actionable insights to non-technical stakeholders
• Any AI and automation experience would be highly valued
• Highly preferred skills: Salesforce data, POS retail sales data, marketing campaign data, loyalty data, statistics and experimentation for incrementality reporting

You will work in a great team with supportive management, other data teammates and a very large retail data footprint. While the core of this role is analysis and insights, past experience in data science and machine learning techniques is highly desirable and we would also value any NLP / language model exposure for future projects.

You will be required to work hybrid with at minimum, 1-2 days in Sydney CBD office.