Integrated Marketing Strategist

Imagination Australia; Sydney; Vor Ort; AUD 80.000 - 110.000; Vollzeit

Zusammenfassung

Imagination Australia is seeking a Marketing Specialist to plan, develop and coordinate integrated marketing strategies and campaigns that support business objectives, increase brand awareness and drive audience engagement.

Working with Strategy, Creative, Content and Production teams, the role translates business objectives into effective campaign plans across experiential, digital, content and promotional channels, and monitors performance to optimise impact.

Qualifikationen

• 3+ years of marketing, advertising or integrated campaign experience.
• Experience planning and coordinating multi-channel campaigns aligned with objectives.
• Strong understanding of brand positioning and consumer behaviour.
• Experience conducting market research and analysing audience insights.

Aufgaben

• Plan, develop and coordinate integrated marketing strategies and campaigns.
• Review objectives to develop effective campaign plans and messaging.
• Identify target markets and channels and define messaging and activities.
• Develop campaign objectives, messaging and performance measures with internal teams.
• Conduct market research to identify opportunities for products or brand initiatives.
• Establish and monitor campaign performance measures and analyse results.

Kenntnisse

Campaign management

Marketing strategy

Audience insights

Data analysis

Ausbildung

Marketing/Communications degree

Jobbeschreibung

Imagination Australia is seeking a Marketing Specialist to plan, develop and coordinate integrated marketing strategies and campaigns that support business objectives, increase brand awareness and drive audience engagement.

Working with Strategy, Creative, Content and Production teams, the role translates business objectives into effective campaign plans across experiential, digital, content and promotional channels, and monitors performance to optimise impact.