Marketing Specialist

Imagination Australia; Sydney; On-site; AUD 80,000 - 110,000; Full time

Job summary

Imagination Australia is seeking a Marketing Specialist to plan, develop and coordinate integrated marketing strategies and campaigns that support business objectives, increase brand awareness and drive audience engagement.

Working with Strategy, Creative, Content and Production teams, the role translates business objectives into effective campaign plans across experiential, digital, content and promotional channels, and monitors performance to optimise impact.

Qualifications

• 3+ years of marketing, advertising or integrated campaign experience.
• Experience planning and coordinating multi-channel campaigns aligned with objectives.
• Strong understanding of brand positioning and consumer behaviour.
• Experience conducting market research and analysing audience insights.

Responsibilities

• Plan, develop and coordinate integrated marketing strategies and campaigns.
• Review objectives to develop effective campaign plans and messaging.
• Identify target markets and channels and define messaging and activities.
• Develop campaign objectives, messaging and performance measures with internal teams.
• Conduct market research to identify opportunities for products or brand initiatives.
• Establish and monitor campaign performance measures and analyse results.

Skills

Campaign management

Marketing strategy

Audience insights

Data analysis

Education

Marketing/Communications degree

Job description

The Marketing Specialist is responsible for the planning, development, coordination, implementation and evaluation of integrated marketing strategies and campaigns that support business objectives, increase brand awareness and drive audience engagement.

Working collaboratively with Imagination's Strategy, Creative, Content and Production teams, the role focuses on translating business and marketing objectives into effective campaign strategies designed to reach target markets, strengthen brand positioning and support measurable commercial outcomes.

The role involves conducting market research, analysing consumer behaviour and identifying marketing opportunities to inform campaign planning and development. It also coordinates the implementation of marketing initiatives across experiential, digital, content and promotional channels, ensuring alignment with broader marketing objectives, timelines and budgets.

A key responsibility is monitoring and evaluating campaign performance, analysing marketing data and providing insights and recommendations to optimise campaign effectiveness and inform future marketing strategies.

Key responsibilities

• Plan, develop and coordinate integrated marketing strategies and advertising campaigns to support business objectives, brand awareness and commercial growth.
• Review and interpret business, brand and marketing objectives to develop effective campaign strategies and plans.
• Identify target markets and audience segments, recommending appropriate campaign positioning, messaging, promotional activities and marketing channels.
• Develop campaign objectives, key messaging, audience engagement strategies and performance measures in collaboration with internal Strategy, Creative and Content teams.
• Conduct and analyse market research to identify opportunities for new and existing products, services and brand initiatives.
• Research consumer behaviour, market trends, competitor activity and audience characteristics to inform marketing strategies and campaign development.
• Develop and coordinate integrated marketing campaigns across experiential, digital, content and promotional channels.
• Coordinate the production of marketing and advertising materials, including artwork, copywriting, digital content, video and promotional assets.
• Establish and monitor campaign performance measures aligned with marketing objectives and commercial outcomes.
• Analyse campaign engagement, audience reach, conversion and other relevant marketing performance indicators.

About you

• Minimum 3 years' relevant professional experience in marketing, advertising or integrated campaign development.
• Demonstrated experience planning, developing and coordinating integrated marketing strategies and advertising campaigns aligned with business objectives and target audiences.
• Strong understanding of marketing principles, brand positioning, consumer behaviour, audience engagement and promotional strategies.
• Experience conducting and interpreting market research, audience insights, competitor analysis and consumer trends to inform marketing strategies.
• Experience coordinating integrated marketing campaigns across experiential, digital, content and promotional channels.
• Demonstrated ability to coordinate the development and production of marketing materials, including creative content, advertising assets and digital communications.
• Strong analytical skills, with experience monitoring marketing performance, interpreting campaign data and preparing reports and recommendations for optimisation.
• Ability to develop and communicate strategic marketing recommendations and collaborate effectively with internal stakeholders and multidisciplinary teams.
• Strong organisational and campaign coordination skills, including managing timelines, budgets and competing priorities.
• Relevant tertiary qualification in marketing, advertising, communications, business or a related discipline.

About us

Imagination is an experience design company founded on the principle of Independent Creativity. Independent of mind, spirit and action, we remain free to find the right answers to our clients' strategic, creative challenges. We build strategies, develop ideas and deliver at scale, creating experiences that change the status quo for some of the world's most exciting brands - across our core offers of Consulting, Destinations, Content and Live.