Multi-Channel Marketing Specialist | Campaigns & Content

Indigo Instruction Co. Pty Ltd; Brisbane; On-site; AUD 70,000 - 95,000; Full time

Job summary

Indigo Instruction Co. Pty Ltd in Brisbane is seeking a proactive marketing professional to plan, execute, and optimise multi‑channel campaigns across email, social, PPC and SEO.

You’ll craft engaging content for websites, emails, ads and blogs while analysing performance with analytics tools. Working with cross‑functional teams, you’ll align messaging and brand voice, conduct market research, and help organise webinars and training events.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 2–4 years of hands‑on marketing experience, preferably B2B or education sector.
• Proficiency with Google Ads, Meta Ads, Analytics, SEO/SEM, and CRM platforms.
• Strong copywriting and content creation skills; data‑driven decision making.

Responsibilities

• Plan, execute, and optimise multi‑channel marketing campaigns (email, social media, PPC, SEO).
• Create engaging content for websites, blogs, emails, ads, and social media.
• Manage and report on performance of digital campaigns using analytics tools.
• Work closely with internal teams to align messaging and brand voice.
• Conduct market research to identify new opportunities and improve current strategies.
• Help organise and promote training events, webinars, and industry initiatives.
• Maintain and grow our online presence, including website updates and CRM integration.

Skills

Digital marketing

Content creation

Analytics

Copywriting

Education

Bachelor's degree in Marketing

Tools

Google Ads

Meta Ads

Google Analytics

SEO/SEM

CRM platforms

Job description

Indigo Instruction Co. Pty Ltd in Brisbane is seeking a proactive marketing professional to plan, execute, and optimise multi‑channel campaigns across email, social, PPC and SEO.

You’ll craft engaging content for websites, emails, ads and blogs while analysing performance with analytics tools. Working with cross‑functional teams, you’ll align messaging and brand voice, conduct market research, and help organise webinars and training events.