Integrated Marketing & Communications Lead

Yamaha Financial Services Pty Ltd; Sydney; Sur place; AUD 110 000 - 170 000; Plein temps

Résumé du poste

Yamaha Financial Services Pty Ltd is seeking a creative marketing leader to guide the marketing and communications function across Yamaha branded and white-label finance and insurance products across Australia and New Zealand. You’ll be hands-on, shaping strategy while delivering integrated campaigns and optimising customer journeys.

From developing dealer marketing toolkits to managing websites, CRM communications and events, this role blends strategy with execution in a fast-paced financial

Qualifications

• Experience delivering digital marketing campaigns and managing agency partners.
• Strong performance marketing knowledge across SEO, SEM and paid media.
• Experience working in financial services or another regulated environment.
• Excellent written and verbal communication skills.
• Experience managing multiple projects and stakeholders.
• Familiarity with web, social and content platforms.
• Experience with Adobe Experience Manager (AEM) or similar CMS platforms.

Responsabilités

• Building and delivering integrated marketing campaigns.
• Driving brand consistency across customer, dealer and partner channels.
• Managing digital performance across SEO, SEM and paid media.
• Leading customer insights, market research and competitor analysis.
• Developing dealer marketing toolkits and lead generation programs.
• Managing websites, digital content and social media activity.
• Owning CRM communications, email marketing and customer journeys.
• Planning events, trade shows and partner activations.
• Working closely with agencies, vendors and internal teams to deliver great outcomes.
• Continuously improving customer experience through smarter marketing.

Connaissances

Digital marketing campaigns

Agency management

Performance marketing (SEO, SEM, paid)

Communication skills

Project management

Web, social, content platforms

Outils

Adobe Experience Manager (AEM)

Description du poste

Yamaha Financial Services Pty Ltd is seeking a creative marketing leader to guide the marketing and communications function across Yamaha branded and white-label finance and insurance products across Australia and New Zealand. You’ll be hands-on, shaping strategy while delivering integrated campaigns and optimising customer journeys.

From developing dealer marketing toolkits to managing websites, CRM communications and events, this role blends strategy with execution in a fast-paced financial