Integrated Campaigns & Content Lead

DuluxGroup Ltd.; Sydney; On-site; AUD 110,000 - 160,000; Full time

Benefits offered by this job

Exclusive discounts on DuluxGroup and*

Fitness Passport partnership

20 weeks paid parental leave (primary)

Market leading learning and careerPath

Wellbeing Hub and EAP support

Recognition programs

Job summary

Selleys, part of the DuluxGroup, is seeking a Marketing Lead in Sydney to drive integrated campaigns across digital and traditional channels and shape content strategy that aligns audience opportunities with commercial priorities.

You will scale content production with agencies, creators and internal experts, while hands-on with copy, video and product education content. You’ll own social performance and use data to continually optimise campaigns.

Qualifications

• Must hold a marketing-related degree or equivalent qualification.
• 5+ years in client-side and/or agency marketing environments.
• Proven delivery of integrated campaigns and high‑quality content.
• Broad content creation capability across copy, video, and digital formats.
• Strong project management to keep multiple workstreams moving.
• Experience collaborating with cross-functional teams and external partners.
• Strong stakeholder management and communication skills.
• Passion for experimentation, efficiency and finding better ways to deliver.

Responsibilities

• Lead integrated campaigns across digital, social, in-store, traditional media, events and other key customer touchpoints.
• Shape content strategy and roadmaps that connect audience opportunities, customer journeys and commercial priorities.
• Scale content production, working with agencies, creators, influencers, photographers, videographers and internal experts.
• Get hands‑on with content, from copy and short‑form video to how‑to guides, product pages and educational content.
• Own social channel performance, including content planning, publishing, community management, paid amplification and optimisation.
• Use data to optimise performance, including campaign reporting, testing and continuous improvement

Skills

Integrated campaigns

Content strategy

Content creation

Project management

Stakeholder management

Cross-functional collaboration

Social media management

Data-driven optimization

Education

Bachelor's degree in Marketing or related

Job description

Selleys, part of the DuluxGroup, is seeking a Marketing Lead in Sydney to drive integrated campaigns across digital and traditional channels and shape content strategy that aligns audience opportunities with commercial priorities.

You will scale content production with agencies, creators and internal experts, while hands-on with copy, video and product education content. You’ll own social performance and use data to continually optimise campaigns.