Growth Content Manager — Strategy, Scale & Storytelling

DuluxGroup Ltd.; Sydney; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Private health extras

Discounts on DuluxGroup products

Fitness Passport

Parental leave 20 weeks

Learning & development pathways

Wellbeing Hub & EAP

Recognition programs

Job summary

Selleys Content Manager role at DuluxGroup is to strengthen Selleys’ voice for professional and consumer audiences, lead planning, production, and optimization of high-quality content at scale, and ramp up output across DIY and Trade journeys while connecting brand, product and storytelling through efficient processes and partnerships.

You will manage end-to-end content creation (copy, video, how-to) across channels, steer content systems and AI-driven solutions, own social performance, and

Qualifications

• Degree-qualified in Marketing (or similar) with experience in a content management or content delivery role.
• Proactive self-starter who brings ideas to life from concept through execution.
• Strong end-to-end content production capability including copywriting and video editing.

Responsibilities

• Develop and deliver content strategies and frameworks that drive awareness, engagement, and conversion.
• Scale high-quality content production, managing end-to-end delivery across agencies and creators.
• Create engaging content hands-on (copy, video, how-to, digital assets) across multiple channels.
• Improve efficiency through content systems, technology, and AI-driven solutions.
• Own social channel performance, including planning, publishing, and optimisation.
• Use data and insights to test, optimise, and improve content performance.
• Partner with Digital to enhance SEO, CRO, and overall content effectiveness.
• Manage campaign budgets and deliver strong ROI through data-led decisions.

Skills

Content management

Copywriting

Video editing

Project management

Stakeholder management

CX principles

Content strategy

Education

Marketing degree

Tools

Video editing software

CMS platforms

Job description

Selleys Content Manager role at DuluxGroup is to strengthen Selleys’ voice for professional and consumer audiences, lead planning, production, and optimization of high-quality content at scale, and ramp up output across DIY and Trade journeys while connecting brand, product and storytelling through efficient processes and partnerships.

You will manage end-to-end content creation (copy, video, how-to) across channels, steer content systems and AI-driven solutions, own social performance, and