Content & Campaign Lead: Grow Brands & Drive Impact

DuluxGroup (Australia) Pty Ltd; Sydney; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Exclusive discounts

Fitness Passport

Parental leave (20 weeks)

Wellbeing Hub

EAP support

Learning & development

Recognition programs

Job summary

Selleys, part of DuluxGroup, is seeking a marketing professional to lead integrated campaigns and shape compelling content across digital, social, and in-store touchpoints. You will scale production with partners and own social performance, using data to optimise campaigns.

You’ll work with cross-functional teams, manage external partners, and contribute to learning and career development opportunities within a fast-paced, inclusive culture.

Qualifications

• Bachelor's degree in Marketing or related discipline.
• 5+ years in client-side or agency marketing.
• Experience delivering integrated campaigns and quality content.
• Broad content creation across copy, video and digital formats.
• Strong project management and multi-workstream coordination.
• Experience working with cross-functional teams and external partners.
• Strong stakeholder management and communication skills.

Responsibilities

• Lead integrated campaigns across digital, social, in-store, traditional media, events and other key customer touchpoints.
• Shape content strategy and roadmaps aligning audience opportunities with commercial priorities.
• Scale content production with agencies, creators, influencers, photographers, videographers and internal experts.
• Get hands-on with content, from copy and short-form video to how-to guides and product pages.
• Own social channel performance, including content planning, publishing, community management, paid amplification and optimisation.
• Use data to optimise performance, including campaign reporting, testing and continuous improvement.

Skills

Integrated campaigns

Content strategy

Content production

Copywriting & video

Social media management

Data-driven optimization

Stakeholder management

Experimentation

Education

Bachelor's degree in Marketing or related discipline

Job description

Selleys, part of DuluxGroup, is seeking a marketing professional to lead integrated campaigns and shape compelling content across digital, social, and in-store touchpoints. You will scale production with partners and own social performance, using data to optimise campaigns.

You’ll work with cross-functional teams, manage external partners, and contribute to learning and career development opportunities within a fast-paced, inclusive culture.