Content Growth Lead for DIY & Trade

Dulux Group; Sydney; On-site; AUD 85,000 - 120,000; Full time

Benefits offered by this job

Health extras coverage

Exclusive product discounts

Fitness Passport access

20 weeks parental leave

Career development programs

Wellbeing resources

Recognition programs

Job summary

DuluxGroup’s Selleys division seeks a Content Manager to lead planning, production and optimization of high-quality, audience-led content at scale for DIY and trade audiences.

You will own content strategies, manage end-to-end delivery through agencies and creators, and drive SEO, CRO, and social performance while delivering strong ROI within a fast-paced, collaborative team. This six-month contract offers market-leading L&D and the chance to elevate your career.

Qualifications

• Degree-qualified in Marketing or similar field.
• End-to-end content production experience including copywriting, video, and assets.
• Strong project management and stakeholder coordination.

Responsibilities

• Develop and deliver content strategies and frameworks that drive awareness, engagement, and conversion.
• Scale content production end-to-end across agencies and creators.
• Create engaging content hands-on (copy, video, how-to, digital assets) across channels.
• Improve efficiency through content systems, technology, and AI-driven solutions.
• Own social channel planning, publishing, and optimisation.
• Use data and insights to test, optimise, and improve content performance.
• Partner with Digital to enhance SEO, CRO, and content effectiveness.
• Manage campaign budgets and deliver strong ROI through data-led decisions.

Skills

Content strategy

Content production

Copywriting

Video editing

Project management

Education

Marketing degree

Job description

DuluxGroup’s Selleys division seeks a Content Manager to lead planning, production and optimization of high-quality, audience-led content at scale for DIY and trade audiences.

You will own content strategies, manage end-to-end delivery through agencies and creators, and drive SEO, CRO, and social performance while delivering strong ROI within a fast-paced, collaborative team. This six-month contract offers market-leading L&D and the chance to elevate your career.