Senior Content & Campaign Manager - Cross-Channel Growth

Selleys; Sydney; On-site; AUD 120,000 - 150,000; Full time

Benefits offered by this job

Exclusive discounts

Fitness Passport

20 weeks parental leave (primary carer

2 weeks partner leave

Career development and learning paths

Wellbeing Hub and EAP

Job summary

Selleys, part of DuluxGroup, is seeking a marketing professional to lead integrated campaigns across digital, social, in-store and events from Sydney. You’ll shape content strategy, roadmaps and educate audiences through copy, video and educational content, collaborating with agencies and internal experts.

You will own channel performance, manage multiple workstreams, and use data-driven insights to optimise campaigns while delivering high-quality content that aligns with commercial priorities.

Qualifications

• A relevant tertiary qualification in Marketing or a related discipline.
• 5+ years’ experience within a client-side and/or agency marketing environment.
• Demonstrated experience delivering integrated campaigns and high-quality content.
• Broad content creation capability across copy, video and digital formats.
• Strong project management skills and the ability to keep multiple workstreams moving.
• Experience working across cross-functional teams and external creative partners.
• Strong stakeholder management and communication skills.
• A passion for experimentation, efficiency and finding better ways to deliver.

Responsibilities

• Lead integrated campaigns across digital, social, in-store, traditional media, events and other key customer touchpoints.
• Shape content strategy and roadmaps that connect audience opportunities, customer journeys and commercial priorities.
• Scale content production, working with agencies, creators, influencers, photographers, videographers and internal experts.
• Get hands-on with content, from copy and short-form video to how-to guides, product pages and educational content.
• Own social channel performance, including content planning, publishing, community management, paid amplification and optimisation.
• Use data to optimise performance, including campaign reporting, testing and continuous improvement

Skills

Integrated campaigns

Content creation

Cross-functional collaboration

Project management

Stakeholder management

Education

Bachelor's degree in Marketing or related discipline

Job description

Selleys, part of DuluxGroup, is seeking a marketing professional to lead integrated campaigns across digital, social, in-store and events from Sydney. You’ll shape content strategy, roadmaps and educate audiences through copy, video and educational content, collaborating with agencies and internal experts.

You will own channel performance, manage multiple workstreams, and use data-driven insights to optimise campaigns while delivering high-quality content that aligns with commercial priorities.