Insights Manager: Shape Beer Brand Strategy & Innovation

LionJob; Sydney; On-site; AUD 110,000 - 150,000; Full time

Job summary

Lion seeks an Insights Manager to turn consumer, shopper and cultural insights into stronger brand strategies across our Australian beer portfolio. You will partner with Brand, Innovation, Sales and Category teams to embed insight into planning, product development and commercial growth, in a Sydney-based role.

You’ll lead research across core, premium and craft brands, translate trends into actionable recommendations, and influence senior stakeholders with clear storytelling and evidence-based

Qualifications

• Strong experience in consumer, shopper or cultural insights.
• Experience from both agency and client-side environments desirable.
• Ability to shape research, interpret data and present a compelling story.

Responsibilities

• Lead qualitative and quantitative research that answers important business and brand questions.
• Translate research, market intelligence and emerging consumer trends into clear, practical recommendations.
• Partner with Brand, Connections and Innovation teams to bring consumer insight into planning and execution.
• Influence brand planning, innovation pipelines and longer-term strategy.
• Build strong relationships with research agencies and internal stakeholders, helping teams get the most from their insight investment.
• Champion thoughtful, evidence-based decision-making across Marketing.

Skills

Consumer insights

Shopper insights

Cultural insights

Stakeholder influence

Job description

Lion seeks an Insights Manager to turn consumer, shopper and cultural insights into stronger brand strategies across our Australian beer portfolio. You will partner with Brand, Innovation, Sales and Category teams to embed insight into planning, product development and commercial growth, in a Sydney-based role.

You’ll lead research across core, premium and craft brands, translate trends into actionable recommendations, and influence senior stakeholders with clear storytelling and evidence-based