Influencer Outreach Specialist (For Active Pooling)

Talent Guys LLC; Melbourne; Hybride; AUD 90 000 - 105 000; Plein temps

Avantages offerts par ce poste

Hybrid work in Melbourne

Superannuation included

Résumé du poste

Lifely is seeking a Social Media & Content Specialist in Melbourne for a hands-on owner role. You will turn brand goals into a content plan, create and publish material, lead shoots, coordinate contributors, and bring actionable insights to the Brand team.

You will manage calendars, publish on schedule, monitor communities, and drive improvements using data and AI tools. This is a full-time hybrid Melbourne position with base AUD 90,000–105,000 plus super.

Qualifications

• Three+ years hands-on social media and content production.
• Portfolio showing short-form video, social copy, visual content, campaigns.
• Proven ability to lead shoots and coordinate agencies, creators, locations, budgets, deadlines.
• Strong writing, editing, proofreading, and brand judgement.
• Ability to read performance data and translate into actionable recommendations.
• Reliable ownership, urgency, clear communication, proactive problem-solving.
• Practical use of AI tools to enhance rather than replace work.
• Hands-on use of Canva/Adobe tools and short-form video editors.
• Experience with native publishing and analytics across Instagram/TikTok/Pinterest/YouTube.
• Eligible to work in Australia.

Responsabilités

• Plan and manage social content across Instagram, TikTok, Pinterest, and YouTube for multiple Lifely brands.
• Create social-first concepts, scripts, copy, carousels, graphics, short-form video, and platform edits.
• Maintain a forward-planned calendar, publish on schedule, manage communities, identify content gaps.
• Lead photoshoots end to end: mood boards, styling, props, briefs, talent, location scouting, budgeting, on-set coordination, assets.
• Deliver weekly and monthly performance reports with insights and next actions.
• Use audience data, trend research, and AI tools to improve briefs and workflows.
• Coordinate with Product and Operations on samples, stock, and arrivals; work with agencies/creators.
• Quality-check every post for brand fit, spelling, grammar, and platform requirements.

Connaissances

Social media

Content production

Shoots management

Copywriting

Analytics

Project ownership

AI tools

Video editing tools

Platform analytics

Australian work rights

Formation

Marketing qualification

Outils

Planable

Sprout Social

Hootsuite

Later

GA4

Looker Studio

Description du poste

Social Media & Content Specialist - Australia

Job Description

Description
About Lifely

Lifely is an Australian ecommerce business creating practical, well-designed furniture and home products. Our brand, ecommerce, product, supply, operations, and customer teams work closely together.

About the role

This is a hands‑on owner role for someone who can turn brand goals into a clear content plan, make the work happen, and learn from performance. You will create and publish content, lead shoots, coordinate contributors, protect quality, and bring useful insights back to the Brand team.

What you will own

• Plan and manage social content across Instagram, TikTok, Pinterest, and YouTube for multiple Lifely brands.
• Create social‑first concepts, scripts, copy, carousels, graphics, short‑form video, and platform‑ready edits.
• Maintain a forward‑planned calendar, publish on schedule, manage communities, and surface content gaps early with solutions.
• Lead photoshoots end to end: mood boards, styling, props, products, briefs, talent and location scouting, budget tracking, on‑set coordination, feedback, and final assets.
• Deliver weekly and monthly reports that explain performance, show the important insight, and recommend the next action or test.
• Use audience data, trend research, competitor signals, and AI tools to improve ideas, briefs, workflow, and output.
• Coordinate with Product and Operations on samples, stock, and arrival dates, and with agencies, creators, and partner brands on delivery.
• Quality‑check every post for brand fit, spelling, grammar, formatting, claims, and platform requirements.

What success looks like

• Within 30 days, the content calendar, production tracker, reporting rhythm, owners, and deadlines are clear and operating.
• At least 90% of approved content and production milestones are delivered on time without repeated reminders.
• Agreed publishing cadence is met, including the current Cushie USA baseline of at least eight videos and eight carousel or graphic posts each month.
• Reports arrive on schedule and lead to clear creative, channel, or workflow decisions.
• Content quality, organic engagement, and social traffic improve against agreed baselines through useful testing and iteration.

Requirements

Must-haves

• Three or more years of hands‑on social media and content production, ideally in ecommerce, consumer, home, lifestyle, or retail.
• A portfolio showing strong short‑form video, social copy, visual content, and campaign execution.
• Proof that you can lead shoots and coordinate agencies, creators, talent, locations, products, budgets, and deadlines.
• Strong writing, editing, proofreading, and brand judgement.
• Ability to read performance data and turn it into a useful recommendation.
• Reliable project ownership, urgency, clear communication, and proactive problem‑solving.
• Practical use of AI tools, with the judgement to improve rather than replace the work.
• Hands‑on use of visual content creation tools such as Canva, Adobe tools, or equivalent platforms, and short‑form video editing tools such as CapCut, Premiere Pro, Final Cut Pro, DaVinci Resolve, or similar.
• Hands‑on experience with native publishing and analytics across Instagram, TikTok, Pinterest, or YouTube.
• Eligible to work in Australia.

Strong pluses

• Multi‑brand e‑commerce or consumer‑product experience.
• Furniture, home, family, lifestyle, retail, or direct‑to‑consumer experience.
• Hands‑on use of Planable, Sprout Social, Hootsuite, Later, GA4, Looker Studio, or similar scheduling, approval, and reporting platforms.
• Qualification in marketing, communications, media, design, or a related field.
• Creator, influencer, or brand‑partnership experience.

Benefits

Why join Lifely

• Full‑time hybrid role based in Melbourne, with attendance required for planned shoot and production days.
• Annual base salary of AUD 90,000 to 105,000, plus superannuation.