Content Marketing Specialist

Gybe Consulting; Brisbane; On-site; AUD 65,000 - 90,000; Full time

Job summary

Gybe Consulting in Brisbane is seeking a Content Marketing Specialist to bring an iconic Australian brand to life on social. You’ll own the creative process from concept through shoot and edit, delivering premium, platform-specific content.

You will shape a clear content strategy, coordinate shoots with videographers and creators, and lead influencers to deliver on-brand content across channels such as Instagram, TikTok, LinkedIn, YouTube and email.

Qualifications

• Track record planning, producing and delivering social-first content strategies (3+ years).
• Strong photography and videography skills on camera and mobile.
• Solid editing skills in Premiere Pro, DaVinci Resolve, CapCut, Canva or similar.
• Experience managing social channels and reporting on performance.
• Experience working with influencers, creators or brand partners.
• Excellent project management and ability to present ideas clearly.

Responsibilities

• Shape and own the social and content strategy across Instagram, TikTok, LinkedIn, YouTube, Pinterest, email and web.
• Plan and run shoots from studio to location days with crew for social-first content.
• Shoot, edit and adapt photo and video into premium platform formats.
• Pitch concepts and storyboards to stakeholders and guide delivery.
• Find, brief and manage influencers and creators, including gifting and paid partnerships.
• Schedule and publish content, track performance and derive improvements.
• Manage external production partners and budgets.

Skills

Content strategy

Photography

Videography

Video editing

Tools

Premiere Pro

DaVinci Resolve

CapCut

Canva

Job description

Content Marketing Specialist- Bring an iconic Australian brand to life on social

This is your chance to put your creative stamp on one of Australia's most trusted household brands. Over the past 12 months, the brand has raised the bar on its short-form video and social content. Now it needs a hands-on creative to own that standard and build on it, from the first idea, through the shoot and edit, to the results.

The impact

In your first 6-12 months, you'll:

• Consistently produce short-form video that meets, and builds on, the high standard set over the past year
• Shape a clear content strategy, with content pillars and a calendar tied to campaigns and product launches
• Grow an influencer and creator program that delivers quality, on-brand content
• Give the marketing team a clear monthly picture of what's working and what's next

What you'll do

• Shape and own the social and content strategy across Instagram, TikTok, LinkedIn, YouTube, Pinterest, email and web
• Plan and run shoots, from polished studio and location days with a videographer and crew to fast, social-first content shot on an iPhone
• Shoot, edit and adapt photo and video into platform-specific formats that feel premium and on-brand
• Pitch concepts and storyboards to stakeholders and senior leaders, then provide creative direction through to delivery
• Find, brief and manage influencers and creators, including gifting and paid-in-kind partnerships
• Schedule and publish content, track performance, and turn insights into improvements
• Manage external production partners and budgets

What you'll need

• A track record of planning, producing and delivering social-first content strategies (typically 3+ years in content or digital content roles)
• Strong photography and videography skills on both camera and mobile
• Solid editing skills in Premiere Pro, DaVinci Resolve, CapCut, Canva or similar
• Experience managing social channels and reporting on performance
• Experience working with influencers, creators or brand partners
• Excellentproject management skills and the ability to present ideas clearly and bring stakeholders along with you

Nice to have

• Experience with premium, luxury, lifestyle or retail brands
• Styling experience, or an eye for interiors and visual merchandising
• Studio production experience

Strong candidates often hold back unless they tick every box. Please don't. If production and creative strategy are where you shine and you meet most of the must-haves, we would love to hear from you.

Who you'll work with

You'll join the Digital Marketing team and work closely with the Paid Media Specialist, so your content performs across both organic and paid channels. You'll also partner with design, the wider marketing team and external photographers, videographers, stylists and production partners.

About the brand

This is an iconic Australian brand with a long heritage of craftsmanship. Their premium products are made right here in Australia.

Why join

• Genuine ownership of creative direction for a brand Australians have trusted for generations
• A real mix of work: high-production shoot days alongside quick, reactive social content
• A team that values strong creative, and a dedicated paid media partner to amplify your work
• The stability of an established national business with a large Australian team and deep local heritage