Influencer Marketing Lead

Wpp; Melbourne; On-site; AUD 90,000 - 130,000; Full time

Job summary

WPP Media in Melbourne is hiring an Influencer Manager to lead influencer marketing campaigns from strategy through execution, optimization and reporting. You will collaborate with clients, creators and internal teams to translate objectives into impactful influencer programs.

You will mentor a team of influencer specialists, ensuring campaigns achieve excellence, innovation and commercial success while driving measurable results.

Qualifications

• 3+ years experience in influencer, social media or digital marketing, ideally in an agency.
• Strong understanding of the creator economy and influencer marketing best practices.
• Experience managing campaigns from briefing through to reporting and optimisation.

Responsibilities

• Act as a key client contact, build trusted relationships and ensure campaigns align with client objectives.
• Contribute to development and execution of influencer marketing strategies, including KPI setting and budget planning.
• Oversee campaign reporting and analytics with actionable insights to drive improvements and outcomes.

Skills

Influencer marketing

Social media

Digital marketing

Client management

Budget management

Leadership

Presentation

Education

Bachelor's degree in Marketing

Job description

WPP Media in Melbourne is hiring an Influencer Manager to lead influencer marketing campaigns from strategy through execution, optimization and reporting. You will collaborate with clients, creators and internal teams to translate objectives into impactful influencer programs.

You will mentor a team of influencer specialists, ensuring campaigns achieve excellence, innovation and commercial success while driving measurable results.