Influencer Program Manager

WPP Media Limited; Sydney; On-site; AUD 90,000 - 130,000; Full time

Job summary

WPP Media Limited is seeking an experienced Influencer Program Manager to lead the development of a first-of-its-kind creator loyalty and UGC program for a leading QSR brand. You will build, launch and scale a creator community platform driving authentic content, advocacy and measurable outcomes.

Reporting to the Social + Influencer Group Director, you will manage end-to-end delivery across Australia and New Zealand, partnering with client marketing, product teams, and creators to deliver

Qualifications

• 3+ years of experience in influencer marketing, creator marketing, social media marketing, product management, or related field.

Responsibilities

• Launch and manage a new creator loyalty platform across Australia and New Zealand.
• Oversee end-to-end delivery from onboarding and content planning to influencer engagement and performance reporting.
• Develop creator briefs, content plans, seeding programs, and engagement strategies that drive participation and content output.

Skills

Influencer marketing

Creator marketing

Social media marketing

Project management

Analytical skills

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Wavemaker, part of WPP, positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.

WPP Media’s Influencer Program Manager sits within Wavemaker's INFLUENCE® capability, a dedicated Social, Content and Influencer Marketing team built to help brands connect authentically with the audiences that matter most. Reporting to the Social + Influencer Group Director, this role will lead the development and execution of a first-of-its-kind creator loyalty and UGC program for a leading QSR brand. You will be responsible for building, launching, and scaling a creator community platform that drives authentic content creation, meaningful brand advocacy, and measurable business outcomes.

This is an exciting opportunity for an experienced influencer marketer who thrives at the intersection of strategy, community-building, content, technology, and creator partnerships. Success in this role looks like building a highly engaged creator ecosystem, delivering outstanding branded content at scale, and creating lasting relationships between the brand and its biggest advocates.

Role Context

This role is responsible for launching and managing a new creator loyalty platform across Australia and New Zealand, designed to engage Micro and Nano creators through a gamified rewards experience.

Working closely with client marketing and product teams, internal agency stakeholders, technology partners, and creators, you will oversee the end-to-end delivery of the Superfans program, from onboarding and content planning through to influencer engagement, performance reporting, and optimisation.

This role offers the opportunity to shape a pioneering creator ecosystem while working within a globally connected agency network at the forefront of influencer marketing innovation.

What You'll Bring

• 3+ years' experience in influencer marketing, creator marketing, social media marketing, product management, or a related field.
• Strong understanding of the creator economy and proven experience developing and managing influencer, creator, or community-led programs
• Strong project management, analytical and relationship building skills.
• Experience developing creator briefs, content plans, seeding programs, and influencer engagement strategies that drive participation and content output.
• Creative thinking and cultural awareness, with a passion for identifying emerging trends, creator opportunities, and innovative content formats.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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