Influencer Programs Lead — Creator Loyalty Platform

WPP Media Limited; Sydney; On-site; AUD 90,000 - 130,000; Full time

Job summary

WPP Media Limited is seeking an experienced Influencer Program Manager to lead the development of a first-of-its-kind creator loyalty and UGC program for a leading QSR brand. You will build, launch and scale a creator community platform driving authentic content, advocacy and measurable outcomes.

Reporting to the Social + Influencer Group Director, you will manage end-to-end delivery across Australia and New Zealand, partnering with client marketing, product teams, and creators to deliver

Qualifications

• 3+ years of experience in influencer marketing, creator marketing, social media marketing, product management, or related field.

Responsibilities

• Launch and manage a new creator loyalty platform across Australia and New Zealand.
• Oversee end-to-end delivery from onboarding and content planning to influencer engagement and performance reporting.
• Develop creator briefs, content plans, seeding programs, and engagement strategies that drive participation and content output.

Skills

Influencer marketing

Creator marketing

Social media marketing

Project management

Analytical skills

Job description

WPP Media Limited is seeking an experienced Influencer Program Manager to lead the development of a first-of-its-kind creator loyalty and UGC program for a leading QSR brand. You will build, launch and scale a creator community platform driving authentic content, advocacy and measurable outcomes.

Reporting to the Social + Influencer Group Director, you will manage end-to-end delivery across Australia and New Zealand, partnering with client marketing, product teams, and creators to deliver