Senior Account Director — Consumer PR & Influencer

Herd MSL; Sydney; On-site; AUD 150,000 - 190,000; Full time

Benefits offered by this job

Career Manager

Marcel access

Birthday leave

Flexible public holidays

Work Your World

Job summary

Herd MSL is seeking an Account Director to lead integrated communications for major consumer brands in Australia. You will shepherd earned media, influencer strategies and storytelling, advising senior stakeholders and guiding campaign execution with media and creators.

This senior, hands-on role requires strategic thinking, client leadership and a collaborative, proactive mindset to drive brand affinity and awareness across channels.

Qualifications

• Proven experience delivering at Account Director level in PR or communications.
• Strong background in consumer communications and brand-led campaigns.
• Solid experience in earned media, influencer strategy and execution.

Responsibilities

• Lead senior client relationships, outcomes and quality of work.
• Shape earned-led consumer communications strategies.
• Oversee media relations across lifestyle, entertainment and consumer outlets.
• Lead influencer strategy, talent management and content alignment.
• Coach and develop account teams and contribute to new business.

Skills

Account Director experience

Consumer communications

Earned media

Brand-led campaigns

Influencer management

Senior stakeholder counsel

AI tooling

Commercial/financial management

Calm under pressure

Ambiguity handling

Collaborative leadership

Education

Bachelor’s degree in Communications/PR or related field

Tools

Marcel AI platform

Job description

Herd MSL is seeking an Account Director to lead integrated communications for major consumer brands in Australia. You will shepherd earned media, influencer strategies and storytelling, advising senior stakeholders and guiding campaign execution with media and creators.

This senior, hands-on role requires strategic thinking, client leadership and a collaborative, proactive mindset to drive brand affinity and awareness across channels.