Industrial Automation Sales Manager

Delta Electronics Southeast Asia & Oceania; Sydney; On-site; AUD 150,000 - 210,000; Full time

Job summary

Delta Electronics Australia is seeking an experienced Industrial Automation Sales Manager to drive VFD and automation growth across Australia. The role focuses on developing channel partnerships, securing project opportunities, and expanding market share by engaging distributors, OEMs, system integrators, consultants, and end users.

You will lead go-to-market strategies, deliver presentations, and influence project specifications while collaborating with engineering and product teams to provide

Qualifications

• Minimum 5 years' experience in industrial automation or technical sales in Australia.
• Proven experience selling VFDs, AC drives, motor control solutions.
• Strong channel partner network development and management.
• Ability to travel across Australia and engage multiple stakeholders.
• Deep knowledge of energy efficiency, automation technologies and warranties.

Responsibilities

• Lead growth of Delta's Industrial Automation and VFD business across Australia.
• Develop and execute market and sales strategies to hit revenue targets.
• Identify and secure new business opportunities in key industries.
• Build and manage relationships with distributors, OEMs, system integrators and end users.
• Expand Delta's channel partner network across Australia.
• Drive project sales activities and influence technical specifications.
• Conduct customer presentations, demonstrations, and product launches.
• Manage forecasting, pipeline, pricing, quotations, and contract negotiations.
• Collaborate with technical, engineering and product teams on solutions.
• Monitor market trends, competitors, and opportunities.
• Manage full sales cycle from opportunity to commissioning and after-sales support.

Skills

Channel partner development

Sales strategy

Project sales

Presentation & negotiation

Relationship management

Travel willingness

Education

Electrical Engineering

Mechatronics

Industrial Automation

Tools

Siemens

ABB

Schneider Electric

Danfoss

Yaskawa

Job description

Drive Growth. Build Partnerships. Shape the Future of Industrial Automation.

Delta Electronics Australia is looking for an experienced and commercially driven Industrial Automation Sales Manager to lead the growth of our Variable Frequency Drive (VFD) and Industrial Automation business across Australia.

This is a strategic, customer-facing role responsible for driving sales growth, developing channel partnerships, securing project opportunities, and expanding market share across key industrial sectors.

You will work closely with distributors, OEMs, system integrators, consultants, contractors, and end users to deliver innovative automation solutions that improve productivity, energy efficiency, and operational performance.

At Delta Electronics, we are committed to developing smarter, energy-efficient solutions that contribute to a greener and more sustainable future.

Across Australia and New Zealand, Delta is continuing to expand its business in Data Centre and Telecommunications, Renewable Energy Solutions, Electric Vehicle Charging, Power Quality, and Industrial Automation.

Join us and be part of a technology-driven organization shaping the future of sustainable solutions.

Key Responsibilities

• Lead the growth of Delta's Industrial Automation and VFD business across Australia.
• Develop and execute market and sales strategies to achieve revenue, profitability, and market share targets.
• Identify and secure new business opportunities across key industries, including Manufacturing, HVAC, Water & Wastewater, Mining, Food & Beverage, Infrastructure, and Utilities.
• Build and manage strong relationships with distributors, OEMs, system integrators, panel builders, consultants, contractors, and end users.
• Expand and strengthen Delta's channel partner network across Australia.
• Drive project sales activities and influence technical specifications to position Delta solutions for project opportunities.
• Conduct customer presentations, technical demonstrations, training sessions, and product launches.
• Manage sales forecasting, pipeline development, pricing strategies, quotations, and contract negotiations.
• Collaborate closely with technical, engineering, and product teams to develop competitive customer solutions.
• Monitor market trends, competitor activities, and emerging business opportunities.
• Manage the full sales cycle, from opportunity identification through to commissioning and after-sales support.

About You

• Degree or Diploma in Electrical Engineering, Electronics Engineering, Mechatronics, Industrial Automation, Control Systems, or a related discipline.
• Minimum 5 years' experience in industrial automation, drives, motor control, or technical sales within the Australian market.
• Proven experience selling Variable Frequency Drives (VFDs), AC Drives, Motor Control Solutions, Soft Starters, or Industrial Automation products.
• Demonstrated success in developing and managing channel partner networks, including distributors, OEMs, system integrators, panel builders, and wholesalers.
• Strong understanding of channel sales models, distribution management, pricing strategies, rebate programs, and territory development.
• Proven track record of delivering sales growth, winning project-based business, and achieving commercial targets.
• Established relationships within industrial automation, manufacturing, HVAC, mining, water treatment, infrastructure, or related industries.
• Experience influencing consulting engineers, contractors, and end users to secure project specifications and project wins.
• Strong technical understanding of VFD applications, motor control systems, energy efficiency solutions, and automation technologies.
• Experience developing go-to-market strategies and channel growth initiatives.
• Strong presentation, negotiation, relationship management, and business development skills.
• Knowledge of industrial communication protocols, automation architectures, PLCs, HMIs, SCADA systems, and related technologies is highly regarded.
• Experience with leading automation brands such as Siemens, ABB, Schneider Electric, Danfoss, Yaskawa, Mitsubishi Electric, Rockwell Automation, WEG, or similar is highly desirable.
• Self-motivated, commercially driven, and able to work autonomously.
• Willingness and availability to travel across Australia as required.

Why Join Delta Electronics?

Join a global technology company focused on energy efficiency, innovation, and sustainable solutions. You will have the opportunity to work with leading industrial customers and partners while contributing to the growth of Delta's Industrial Automation business across Australia.

Delta Electronics is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

If you require assistance or reasonable accommodation during the application process because of a disability, please let us know.