Hybrid Performance Marketing Specialist | Multi-Channel ROI

Online Education Services (OES); Melbourne; Hybrid; AUD 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid work

Professional development

Wellbeing programs

Paid parental leave

Study assistance

EAP

Income protection

Health insurance access

Job summary

Online Education Services (OES) in Melbourne is seeking a Performance Marketing Specialist to help optimise multi-channel campaigns and generate high-quality student leads for our university partnerships.

You'll collaborate with the Performance Marketing Managers and broader team to uncover insights, test ideas, and push efficiency while ensuring campaigns align with brand guidelines. This role offers hybrid work with a Cremorne office and flexible home days.

Qualifications

• 2–3 years in performance marketing (agency or in-house).
• Hands-on with major platforms: Google Ads, SA360, Meta, Microsoft Ads, GA4.
• Strong ROI focus and data-driven mindset.
• Experience with A/B testing and creative optimization.

Responsibilities

• Support the execution and optimisation of paid media campaigns across search, social and display.
• Ensure campaigns align to strategy, audience, and brand guidelines.
• Monitor budgets, identify opportunities, and drive channel performance.
• Analyse campaign performance metrics (CPC, CTR, CPL, CPA).
• Provide data-led recommendations to improve efficiency and outcomes.
• Continuously test and refine targeting, messaging, and creative.
• Deliver actionable insights and reporting to internal stakeholders.
• Partner with Marketing Managers to align activity with broader strategies.
• Champion a test-and-learn approach across channels and campaigns.
• Identify new opportunities to reach and convert target audiences.

Skills

Performance marketing

ROI optimization

Data-driven decision making

A/B testing

Stakeholder management

Marketing analytics

Tools

Google Ads

SA360

Meta Ads

Microsoft Advertising

GA4

Job description

Online Education Services (OES) in Melbourne is seeking a Performance Marketing Specialist to help optimise multi-channel campaigns and generate high-quality student leads for our university partnerships.

You'll collaborate with the Performance Marketing Managers and broader team to uncover insights, test ideas, and push efficiency while ensuring campaigns align with brand guidelines. This role offers hybrid work with a Cremorne office and flexible home days.