Performance Marketing Specialist

Online Education Services (OES); Melbourne; Hybrid; AUD 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid work

Professional development

Wellbeing programs

Paid parental leave

Study assistance

EAP

Income protection

Health insurance access

Job summary

Online Education Services (OES) in Melbourne is seeking a Performance Marketing Specialist to help optimise multi-channel campaigns and generate high-quality student leads for our university partnerships.

You'll collaborate with the Performance Marketing Managers and broader team to uncover insights, test ideas, and push efficiency while ensuring campaigns align with brand guidelines. This role offers hybrid work with a Cremorne office and flexible home days.

Qualifications

• 2–3 years in performance marketing (agency or in-house).
• Hands-on with major platforms: Google Ads, SA360, Meta, Microsoft Ads, GA4.
• Strong ROI focus and data-driven mindset.
• Experience with A/B testing and creative optimization.

Responsibilities

• Support the execution and optimisation of paid media campaigns across search, social and display.
• Ensure campaigns align to strategy, audience, and brand guidelines.
• Monitor budgets, identify opportunities, and drive channel performance.
• Analyse campaign performance metrics (CPC, CTR, CPL, CPA).
• Provide data-led recommendations to improve efficiency and outcomes.
• Continuously test and refine targeting, messaging, and creative.
• Deliver actionable insights and reporting to internal stakeholders.
• Partner with Marketing Managers to align activity with broader strategies.
• Champion a test-and-learn approach across channels and campaigns.
• Identify new opportunities to reach and convert target audiences.

Skills

Performance marketing

ROI optimization

Data-driven decision making

A/B testing

Stakeholder management

Marketing analytics

Tools

Google Ads

SA360

Meta Ads

Microsoft Advertising

GA4

Job description

About OES

OES is a vibrant and values led organisation, and we are passionate about enhancing lives through education. We work with university partners, training institutes, and professional bodies worldwide, to develop and enable immersive and engaging learning experiences. We empower our teams to be student focused, innovative and embrace change with a growth mindset to ensure we achieve our vision of being the world's most impactful enabler of education. We encourage our people to grow and develop through teamwork and a diverse range of projects, programs and challenging work. We trust our people to deliver, so when you work with OES, you will join a team who are empowered to impact every day.

About OES

OES is a vibrant and values led organisation, and we are passionate about enhancing lives through education. We work with university partners, training institutes, and professional bodies worldwide, to develop and enable immersive and engaging learning experiences. We empower our teams to be student focused, innovative and embrace change with a growth mindset to ensure we achieve our vision of being the world's most impactful enabler of education. We encourage our people to grow and develop through teamwork and a diverse range of projects, programs and challenging work. We trust our people to deliver, so when you work with OES, you will join a team who are empowered to impact every day.

The Opportunity

We're looking for a Performance Marketing Specialist to join our high-performing marketing team. This role is a supporting role to help with the delivery and optimisation of multi-channel performance campaigns, driving high-quality leads and contributing to student acquisition targets for our university partners we work with. You'll support the Performance Marketing Managers and broader marketing team to uncover insights, optimise performance, and continuously improve campaign outcomes.

Key Responsibilities

• Support the execution and optimisation of paid media campaigns across search, social and display
• Ensure campaigns are aligned to strategy, audience, and brand guidelines
• Monitor budgets, identify opportunities, and drive channel performance
• Analyse campaign performance across key metrics (CPC, CTR, CPL, CPA)
• Provide data-led recommendations to improve efficiency and outcomes
• Continuously test and refine targeting, messaging, and creative
• Deliver actionable insights and reporting to internal stakeholders
• Partner with Marketing Managers to align campaign activity with broader strategies
• Champion a test-and-learn approach across channels and campaigns
• Identify new opportunities to reach and convert target audiences

About you

You're a commercially minded and data-driven marketer who thrives in a fast-paced environment and enjoys optimising performance at scale.

You'll bring

• 2-3 years' experience in performance marketing (agency or in-house)
• Must have proven hands-on experience with platforms such as Google Ads, SA360, Meta, Microsoft Ads and GA4
• Strong analytical capability with a focus on ROI and campaign effectiveness
• Experience with A/B testing, creative optimisation, and campaign planning
• A proactive, curious mindset with a passion for continuous learning
• Strong stakeholder management and communication skills

What's in it for you

Along with joining a passionate, energetic and highly skilled team, this role will allow you to gain exposure to many growth and development opportunities. OES offers a hybrid working approach to work, where we work 3 days from our state-of-the-art Cremorne office, and the rest from home (or wherever you choose!). Breakfast, snacks, table tennis, Nintendo Switch are all available in the office, as well as weekly staff drinks. Ultimately, you will be joining a values-driven, collaborative business where your creativity and innovation will be nurtured and celebrated.

• Flexible, hybrid work for genuine career-life fit (3 days in our Cremorne Office)
• Professional development and mentoring
• OES Culture Club and events calendar
• Health and wellbeing activities
• Annual flu vaccinations
• Paid parental leave
• Purchased leave
• Study assistance and leave for eligible employees
• Mental health support resources and Employee assistance program (EAP)
• Income protection insurance
• Access to corporate health insurance rates

At OES, we are committed to creating an inclusive and diverse environment, where we encourage candidates of any nationality, age, background, disability, and gender identity to apply. If you feel aligned to the role and would like to further explore your suitability, we welcome your application and would love to consider your fit for the role at OES.