Hybrid Loyalty Lead — Growth & Personalization

Kmart Group; Melbourne; Hybrid; AUD 120,000 - 155,000; Full time

Benefits offered by this job

Flexible hybrid work policy

Team member discount for Kmart/Target

Brighter Benefits program

Bonus program eligibility

Parental leave support

Mentor program

Kudos recognition program

Career opportunities across Wesfarmers

Job summary

Kmart Group is seeking a Loyalty Lead to shape how we engage, reward and deepen relationships with customers across Kmart and Target in Australia. You’ll drive loyalty initiatives across Flybuys, OnePass, and owned channels, collaborating with analytics, product, CX and store teams to deliver measurable business outcomes.

The role requires strong experience in loyalty campaigns, data-driven decision making and excellent stakeholder management in a fast-paced retail environment.

Qualifications

• Experience leading end-to-end loyalty campaigns or similar.
• Knowledge of loyalty landscape, customer behaviour and journeys.
• Ability to use data to inform decisions and optimise campaigns.
• Experience collaborating with digital product teams.
• Strong planning, forecasting and campaign execution skills.
• Excellent stakeholder engagement and cross-functional collaboration.
• Proactive, organized and able to manage multiple priorities in agile settings.

Responsibilities

• Lead end-to-end development and execution of the annual Loyalty Trade Plan across Flybuys, OnePass and owned channels.
• Manage campaigns with audience, segmentation, offers, forecasting, QA and post-implementation reviews.
• Partner with analytics to establish reporting and translate insights into growth actions.
• Collaborate with Product, CX and Analytics to improve loyalty features and member experiences.
• Drive cross-functional loyalty initiatives with Marketing, Online, Product and Store Ops teams.
• Leverage AI tools to enhance forecasting, segmentation and campaign workflows.
• Design lifecycle journeys across owned channels and translate results into actionable recommendations.

Skills

Loyalty campaigns

Customer insights

Segmentation

Customer journeys

Data-informed decisions

Stakeholder management

Agile workstyle

Tools

Product partnerships

Job description

Kmart Group is seeking a Loyalty Lead to shape how we engage, reward and deepen relationships with customers across Kmart and Target in Australia. You’ll drive loyalty initiatives across Flybuys, OnePass, and owned channels, collaborating with analytics, product, CX and store teams to deliver measurable business outcomes.

The role requires strong experience in loyalty campaigns, data-driven decision making and excellent stakeholder management in a fast-paced retail environment.