Loyalty Lead - Kmart and Target

Kmart Group; Melbourne; Hybrid; AUD 120,000 - 155,000; Full time

Benefits offered by this job

Flexible hybrid work policy

Team member discount for Kmart/Target

Brighter Benefits program

Bonus program eligibility

Parental leave support

Mentor program

Kudos recognition program

Career opportunities across Wesfarmers

Job summary

Kmart Group is seeking a Loyalty Lead to shape how we engage, reward and deepen relationships with customers across Kmart and Target in Australia. You’ll drive loyalty initiatives across Flybuys, OnePass, and owned channels, collaborating with analytics, product, CX and store teams to deliver measurable business outcomes.

The role requires strong experience in loyalty campaigns, data-driven decision making and excellent stakeholder management in a fast-paced retail environment.

Qualifications

• Experience leading end-to-end loyalty campaigns or similar.
• Knowledge of loyalty landscape, customer behaviour and journeys.
• Ability to use data to inform decisions and optimise campaigns.
• Experience collaborating with digital product teams.
• Strong planning, forecasting and campaign execution skills.
• Excellent stakeholder engagement and cross-functional collaboration.
• Proactive, organized and able to manage multiple priorities in agile settings.

Responsibilities

• Lead end-to-end development and execution of the annual Loyalty Trade Plan across Flybuys, OnePass and owned channels.
• Manage campaigns with audience, segmentation, offers, forecasting, QA and post-implementation reviews.
• Partner with analytics to establish reporting and translate insights into growth actions.
• Collaborate with Product, CX and Analytics to improve loyalty features and member experiences.
• Drive cross-functional loyalty initiatives with Marketing, Online, Product and Store Ops teams.
• Leverage AI tools to enhance forecasting, segmentation and campaign workflows.
• Design lifecycle journeys across owned channels and translate results into actionable recommendations.

Skills

Loyalty campaigns

Customer insights

Segmentation

Customer journeys

Data-informed decisions

Stakeholder management

Agile workstyle

Tools

Product partnerships

Job description

Brighter Futures Start Here

We are an inclusive team who power two of the most iconic and loved brands, Kmart and Target. We have more than 50,000 passionate individuals across our stores, distribution centres, and offices around the globe. With our brands touching the lives of almost two million customers every week, you’ll feel the impact of the work you’ll do every day. As a leader in the retail market, we’re optimistic about our future and yours. We’re changing at a rapid rate, giving you challenging work that you’ll be proud of.

Join the team

We have an exciting opportunity for a Loyalty Lead to join our team! Reporting into our Head of Loyalty, you’ll play a key role in shaping how we engage, reward and build stronger relationships with our customers across Kmart and Target.

Working across loyalty trade, lifecycle, product and customer experience, you’ll help bring our loyalty strategy to life across Flybuys, OnePass and our owned channels.

What you’ll be doing

• Lead the end-to-end development and execution of the annual Loyalty Trade Plan across Flybuys, OnePass and owned channels, spanning planned and tactical activity.
• End to end campaign management, including strategic audience, segmentation and offer recommendations, forecasting, campaign execution, QA, budget management and post-implementation reviews to continually optimise performance.
• Partner with Customer Analytics teams to establish meaningful reporting frameworks and turn performance insights into recommendations for growth and future enhancements.
• Work closely with Product, CX and Customer Analytics to uplift loyalty features, benefits and member experiences across digital and in-store journeys.
• Lead and support cross-functional loyalty initiatives from concept through to implementation and optimisation, bringing together stakeholders across Marketing, Online, Product, Data, Store Operations, CX and external partners.
• Harness AI-enabled tools to enhance audience forecasting, segmentation, channel and offer optimisation, creative development, experimentation and campaign workflows.
• Design and build lifecycle journeys across owned 1:1 and partner channels, translating campaign performance and learnings into clear, actionable recommendations.

To be successful in this role you’ll have:

• 7+ years’ experience across end-to-end loyalty campaigns or a closely related discipline, ideally within a fast-paced retail environment.
• Strong knowledge of the loyalty landscape, customer behaviour, personalisation, segmentation and customer journeys.
• Demonstrated experience using data and insights to inform decisions, optimise campaigns and support commercial outcomes.
• Experience partnering with digital Product teams to evolve loyalty experiences and deliver measurable customer and commercial outcomes.
• Strong campaign planning capabilities across forecasting, execution, reporting and optimisation.
• Excellent stakeholder engagement and influencing skills, with the ability to bring cross-functional teams and external partners together around shared objectives.
• A proactive and curious mindset, strong organisation and communication skills, and the ability to confidently manage multiple priorities in an agile environment.

Benefits we’ll offer you:

• Flexible hybrid working options through our Flex Where, Flex When, Flex Well policy.
• A team member discount card that gives you a discount at Kmart, Target, Officeworks and Bunnings
• Access to the Brighter Benefits program which entitles you to exclusive discounts and benefits in the areas of entertainment, travel, lifestyle, and health – with over 60 suppliers!
• We want you to feel rewarded for your commitment and hard work that's why eligible team membersgetthe opportunity to participate in a bonus program
• We offer inclusive parental leave, and ongoing support offered through our partnership with Circle In for team members of all backgrounds and family circumstances
• A dynamic learning and support program
• Opportunity to fast track your career through our Mentor Program as a Mentee or Mentor
• A Kudos recognition program, where you are nominated by your peers to spin a wheel, to win a stack of cool prizes
• Great career opportunities across the broader Wesfarmers Group

We celebrate the rich diversity of the communities in which we operate. We are committed to creating inclusive and safe environments where all our team members can contribute and succeed. We believe that all team members should feel valued, respected and safe, and strive to ensure our recruitment process is accessible and welcoming, with applications encouraged from all candidates. We encourage you to tell us about any workplace adjustments that you would like, by emailing [e-mail].