Loyalty Lead - Kmart and Target

Kmart; Melbourne; Hybrid; AUD 120,000 - 150,000; Full time

Benefits offered by this job

Flexible hybrid working

Team member discount across Kmart/Goal

Brighter Benefits discounts

Bonus program eligibility

Inclusive parental leave

Mentor Program

Kudos recognition

Career opportunities in Wesfarmers

Job summary

Kmart is seeking a Loyalty Lead to shape how we engage, reward and build stronger relationships with our customers across Flybuys, OnePass and our owned channels. You will lead end-to-end loyalty campaigns, manage targeting, forecasting and post‑implementation reviews to continually optimise performance with cross‑functional teams.

Reporting to the Head of Loyalty, you will partner with Analytics, Product, CX and Marketing to uplift loyalty features, design lifecycle journeys, harness AI-enabled

Qualifications

• 7+ years' experience across end-to-end loyalty campaigns or closely related discipline.
• Strong knowledge of loyalty landscape, customer behaviour, personalisation and journeys.
• Experience using data and insights to inform decisions and optimise campaigns.

Responsibilities

• Lead end-to-end development and execution of the annual Loyalty Trade Plan across Flybuys, OnePass and owned channels.
• Oversee campaign management: audience, segmentation, offers, forecasting, execution, QA and post-implementation reviews.
• Partner with Customer Analytics to establish reporting frameworks and translate insights into growth recommendations.
• Collaborate with Product, CX and Analytics to uplift loyalty features and member experiences across channels.
• Lead cross-functional loyalty initiatives from concept to implementation and optimisation.
• Utilise AI-enabled tools to enhance audience forecasting, segmentation and campaign workflows.
• Design lifecycle journeys across owned 1:1 and partner channels and translate performance learnings into actions.

Skills

Loyalty campaign management

Audience segmentation

Forecasting

Cross-functional collaboration

Stakeholder engagement

AI-enabled tools

Tools

Analytics platforms

Job description

Join the team

We are an inclusive team who power two of the most iconic and loved brands, Kmart and Target. We have more than 50,000 passionate individuals across our stores, distribution centres, and offices around the globe.

With our brands touching the lives of almost two million customers every week, you'll feel the impact of the work you'll do every day. As a leader in the retail market, we're optimistic about our future and yours. We're changing at a rapid rate, giving you challenging work that you'll be proud of.

We have an exciting opportunity for a Loyalty Lead to join our team! Reporting into our Head of Loyalty, you'll play a key role in shaping how we engage, reward and build stronger relationships with our customers across Kmart and Target.

Working across loyalty trade, lifecycle, product and customer experience, you'll help bring our loyalty strategy to life across Flybuys, OnePass and our owned channels.

What you'll be doing

• Lead the end-to-end development and execution of the annual Loyalty Trade Plan across Flybuys, OnePass and owned channels, spanning planned and tactical activity.
• End to end campaign management, including strategic audience, segmentation and offer recommendations, forecasting, campaign execution, QA, budget management and post-implementation reviews to continually optimise performance.
• Partner with Customer Analytics teams to establish meaningful reporting frameworks and turn performance insights into recommendations for growth and future enhancements.
• Work closely with Product, CX and Customer Analytics to uplift loyalty features, benefits and member experiences across digital and in-store journeys.
• Lead and support cross-functional loyalty initiatives from concept through to implementation and optimisation, bringing together stakeholders across Marketing, Online, Product, Data, Store Operations, CX and external partners.
• Harness AI-enabled tools to enhance audience forecasting, segmentation, channel and offer optimisation, creative development, experimentation and campaign workflows.
• Design and build lifecycle journeys across owned 1:1 and partner channels, translating campaign performance and learnings into clear, actionable recommendations.

To be successful in this role you'll have:

• 7+ years' experience across end-to-end loyalty campaigns or a closely related discipline, ideally within a fast-paced retail environment.
• Strong knowledge of the loyalty landscape, customer behaviour, personalisation, segmentation and customer journeys.
• Demonstrated experience using data and insights to inform decisions, optimise campaigns and support commercial outcomes.
• Experience partnering with digital Product teams to evolve loyalty experiences and deliver measurable customer and commercial outcomes.
• Strong campaign planning capabilities across forecasting, execution, reporting and optimisation.
• Excellent stakeholder engagement and influencing skills, with the ability to bring cross-functional teams and external partners together around shared objectives.
• A proactive and curious mindset, strong organisation and communication skills, and the ability to confidently manage multiple priorities in an agile environment.

Benefits we'll offer you:

• Flexible hybrid working options through our Flex Where, Flex When, Flex Well policy.
• A team member discount card that gives you a discount at Kmart, Target, Officeworks and Bunnings
• Access to the Brighter Benefits program which entitles you to exclusive discounts and benefits in the areas of entertainment, travel, lifestyle, and health - with over 60 suppliers!
• We want you to feel rewarded for your commitment and hard work that's why eligible team members get the opportunity to participate in a bonus program
• We offer inclusive parental leave, and ongoing support offered through our partnership with Circle In for team members of all backgrounds and family circumstances
• A dynamic learning and support program
• Opportunity to fast track your career through our Mentor Program as a Mentee or Mentor
• A Kudos recognition program, where you are nominated by your peers to spin a wheel, to win a stack of cool prizes
• Great career opportunities across the broader Wesfarmers Group

We celebrate the rich diversity of the communities in which we operate. We are committed to creating inclusive and safe environments where all our team members can contribute and succeed. We believe that all team members should feel valued, respected and safe, and strive to ensure our recruitment process is accessible and welcoming, with applications encouraged from all candidates.

We encourage you to tell us about any workplace adjustments that you would like, by emailing ***************@kmart.com.au.