Loyalty Lead - Personalised Journeys & Growth

Kmart; Melbourne; Hybrid; AUD 120,000 - 150,000; Full time

Benefits offered by this job

Flexible hybrid working

Team member discount across Kmart/Goal

Brighter Benefits discounts

Bonus program eligibility

Inclusive parental leave

Mentor Program

Kudos recognition

Career opportunities in Wesfarmers

Job summary

Kmart is seeking a Loyalty Lead to shape how we engage, reward and build stronger relationships with our customers across Flybuys, OnePass and our owned channels. You will lead end-to-end loyalty campaigns, manage targeting, forecasting and post‑implementation reviews to continually optimise performance with cross‑functional teams.

Reporting to the Head of Loyalty, you will partner with Analytics, Product, CX and Marketing to uplift loyalty features, design lifecycle journeys, harness AI-enabled

Qualifications

• 7+ years' experience across end-to-end loyalty campaigns or closely related discipline.
• Strong knowledge of loyalty landscape, customer behaviour, personalisation and journeys.
• Experience using data and insights to inform decisions and optimise campaigns.

Responsibilities

• Lead end-to-end development and execution of the annual Loyalty Trade Plan across Flybuys, OnePass and owned channels.
• Oversee campaign management: audience, segmentation, offers, forecasting, execution, QA and post-implementation reviews.
• Partner with Customer Analytics to establish reporting frameworks and translate insights into growth recommendations.
• Collaborate with Product, CX and Analytics to uplift loyalty features and member experiences across channels.
• Lead cross-functional loyalty initiatives from concept to implementation and optimisation.
• Utilise AI-enabled tools to enhance audience forecasting, segmentation and campaign workflows.
• Design lifecycle journeys across owned 1:1 and partner channels and translate performance learnings into actions.

Skills

Loyalty campaign management

Audience segmentation

Forecasting

Cross-functional collaboration

Stakeholder engagement

AI-enabled tools

Tools

Analytics platforms

Job description

Kmart is seeking a Loyalty Lead to shape how we engage, reward and build stronger relationships with our customers across Flybuys, OnePass and our owned channels. You will lead end-to-end loyalty campaigns, manage targeting, forecasting and post‑implementation reviews to continually optimise performance with cross‑functional teams.

Reporting to the Head of Loyalty, you will partner with Analytics, Product, CX and Marketing to uplift loyalty features, design lifecycle journeys, harness AI-enabled